I partner with C-Suite leaders to build and monetize new markets around radically different ideas. Together, we create billion-dollar categories that our clients are best positioned to dominate. My work with Play Bigger has included Atlassian, Docusign, Anyscale AI and DDI.

Investor and member of the Board of Directors for Hypothesis and Anno.co. Hypothesis and Anno.co change the way the world interacts on the web by adding an open collaboration layer to all content in the browser without needing implementation by any underlying site. These annotations can be linked to, shared between services, tracked back to their origins, searched, discovered, and stored wherever the author wishes. Web annotation makes us all better consumers of the web by making multiple viewpoints, corrections, and complex arguments more accessible, more collaborative, and more productive.

Esteemed clientele and/or investments include Anno (BOD), Anthropic, DataBricks, Angellist, Arcol, Axcient (advisor, acquired), Bagel AI (advisor) ClinchIt AI (advisor), Closer (acquired), Cozy (acquired), Discord, DocuSign (category designer), Epic Games, Flexport, Flux (advisor), Forescout (IPO), GetDX (advisor), Highlight, Hypothesis (BOD), Launchable AI (advisor, acquired), LaunchNotes, Neuralink, OneDrop, Optimizley (acquired), Perchwell, Rabble, Redactive AI (advisor), Semicab, Signpost, SimplyPut, SpaceX, Stripe, Supersapiens, Workstream, and Yassir.

Launchable was acquired by Cloudbees

Reporting to our CMO and partnering closely with our CPO & CRO, my role is to help Atlassian build, market, and sell products that thrive in both self-serve and high-touch GTM motions. After a decade in enterprise sales and channel-driven organizations, I chose Atlassian to learn a new self-serve, product led GTM motion. Today, the fastest-growing companies combine high touch and self-service PLG motions.

There are only about 40m software developers on Earth. That small group has had an outsized impact on every aspect of our lives in a short amount of time. Our mission is to empower those teams to collaborate on the big problems and the next great breakthroughs in technology, medicine, science, business, the environment, and education. At the same time, we must help the next generation of developers because 40m isn't near enough to accomplish what is already in the backlog and what has already been imagined. Typical sales & marketing often feels like a game of uninspired incrementalism. Imagine if all of that energy, creativity, money & process refinement went into the product. Imagine if the product had to sell itself without artificial deadlines & exploding price quotes. Imagine if the price listed for enterprise software was actually the price people paid. Imagine if design, content, support, QA & engineering were the functions marketing felt could help power growth and customer success. Imagine if you could create a company with ~12,000+ employees and ~250k customers that way. (Just 7 years ago when I started, we were 700 people and 40k customers.) That's why I've joined Atlassian.The way products are built and distributed is changing fast, and Atlassian is leading the way. Product marketing at Atlassian sits in the middle of product, design, engineering, and almost every function in marketing. From aware to active, brand campaigns to BOFU, SEO to SEM, events to experiments, launches, and PR, an Atlassian PMM role gives you the chance to be part of almost every function in a modern marketing team. The one thing we don't do a lot of is Powerpoint. Reach out if you are ever interested in learning more. We're growing fast.

Part of a Sr. leadership team charged with identifying research breakthroughs that could catalyze significant change in Symantec's core businesses. This was one of the most exciting and interesting experiences of my career. We were focused on leading-edge technology, long-term forecasting and market shifts driven by new technology that could, or should impact our roadmap beyond 3 years.

• Responsible for creating the Enterprise Go-To-Market plan presented to the CEO that aligned sales, product & marketing strategies for a $2.5 billion portfolio of storage & security products. • Member of marketing executive staff chartered with defining & building the product marketing function across consumer, commercial & enterprise segments. (Includes: Messaging, Go-to-Market Strategy, Pricing, Channel, Routes-to-Market, Enablement, Competitive Analysis) • Collaborator in the design & execution of functions such as digital marketing, brand, channel, references, product management, demand gen, sales & social media, etc. Performance: • Enterprise Vault/KVS revenue grew close to 500% achieving an annual run rate that exceeded the acquisition price during my tenure. • Drove NetBackup Appliances GTM strategy & PMM to grow from $0-$200m in 18 months. • Drove Netbackup re-positioning strategy while guiding revenue from $800m past the $1b revenue mark.

• Responsible for growing Symantec's $2b+ backup, appliance, archiving & e-Discovery business through the development & execution of awareness, product marketing, lead generation, field marketing & sales enablement programs globally.• Spokesperson for Symantec’s analyst relations, public relations, social media and executive briefing center. ➢ Key Bet: Established GTM strategy for a new appliance product offering that grew from $0-200m in 18 months.

• Responsible for growing Symantec's backup, archiving & e-Discovery business through the development & execution of awareness, lead generation, and sales enablement programs globally.➢ Key Bet: I took leadership of marketing for the franchise product line that had been declining for several years and was subject to spin-off rumors. I partnered with the new VP of product management to change the way all functions in the company & our customers thought about our offering to unlock growth. NetBackup grew from $800m to over $1b in revenue during this time.

• Responsible for creating a GTM strategy, team and brand pivot for a product in a commoditizing market (storage management) to a growth market (E-Discovery) and an emerging market (Information Intelligence). • Marketing leader for due diligence related to the acquisitions of Clearwell Systems & LiveOffice. ➢ Unique Challenge Overcome: Symantec had zero brand recognition or credibility with General Counsel buyer in this market. Through a variety of branding efforts, industry participation & thought leadership we emerged as a leader with recognition among industry analysts & buyers.

• Made the competition irrelevant by arming our reps with competitive materials, training, and buyer research. Ask any of the almost 5,000 reps who worked at Symantec during this time about the 911 Competitive Program to get a feel for the breadth and impact of this program. ➢ Unique Challenge Overcome: With a $50K budget I was able to generate ~$500k+ in competitive research value through via a crowdsourcing effort that directly engaged over 1,400 unique Symantec employees across almost all functions. I am aware of 2 start-ups that have been spun up since who leverage this model to gather and then sell competitive intelligence.

• Recruited and led a volunteer team of 60+ international lawyers in the production of the 235 page, "Sedona Conference® Overview of International E-Discovery, Data Privacy and Disclosure Requirements." • This publication provides an overview of the electronic discovery and data privacy landscapes of 13 countries in both a standard and interactive wiki format.• Member of the Speakers Panel for The Sedona Conference on topics related to data privacy & disclosure.

• Hunter driving sales for Anti-Spam (Brightmail), E-Mail Archiving (Enterprise Vault), e-Discovery and Instant Messaging (IMlogic) sales to the enterprise IT buyer. • Pipeline management via Salesforce.com, sales training by the usual suspects.➢ Unique Challenge Overcome: Helping to bring three recently acquired products together to deliver a solution sale significant enough to capture the mindshare of generalist reps and partners.

• Hunter generating new business and channel partners from SMB to enterprise.* Early usage of network effect, product-led growth GTM motions to create sales pipeline. ➢ Unique Challenge Overcome: Selling a compliance-driven product in the Midwest required a repositioning of the core value prop and buyer from compliance to security.

• Helped create a quota driven 1st meeting team that drove our sales funnel through lead generation, qualification, freemium, trial-ware and partner management. • Growth hacking before that term became cliché. • Pioneering use of presence awareness to improve our open and contact rates.➢ Unique Challenge Overcome: Walking into a role that never existed before and helping to build, define and operationalize it from scratch.

• Responsible for brand research, web content and local partnerships. • Assisted in sponsorship and event support for ESPN X-Games, World Cup and Audi 24 Hours of Aspen.➢ Unique Challenge Overcome: Helping Aspen reposition to capture the youth market and create a franchise with ESPN X-Games.

• Responsible for user and helpdesk support, messaging systems, hardware and software training, and troubleshooting.➢ Unique Challenge Overcome: Managing the battle for academic bandwidth between AOL IM, Napster, and academic uses during their hockey stick growth phases.

Professional Experience Gained:• Appreciation for what makes a strong/weak captain.• Understanding of why fishermen wear beards. • Immunity to jellyfish stings.• Experience with 20 hour+ workdays.* Ability to work on the railroad without singing.* Experience hiding east coast college student reality behind Carhartts.