Vice President, Product
Orlando, Florida, Us
- Enterprise website product development, responsible for driving the strategic development and technology vision for Mojo and its products (Lead Generation, Website Development, PPC, Call Tracking, Video Services, Search Engine Optimization)- Managed team composed of Web Developers, ColdFusion Programmers, Graphic Designer, Consumer Marketing Manager, Social Media Manager and Content Writers, for LocateADoc.com web property, generating up to 800K Unique Monthly Visitors each month- Small to mid-sized business website development, specializing in local search and social media to drive a successful lead-generation business model focused on ROI, primarily for Elective Surgery Doctors / Physicians- Responsible for launch of new LocateADoc.com site in Summer 2012, a 4-year project in which I took an "idea" though the wireframe, design, development, QA, user testing, and on-page conversion optimizations, to a successful product launch- Executed SEO and social media strategy for LocateADoc.com, tied to increasing monthly site visits, decreasing site bounce rate, and generating quality leads for Elective Surgery clientele- Responsible for all Consumer Marketing (B2C) efforts, including implementing infographics as a form of lead generation, increasing marketing leads while decreasing cost-per-lead (CPL) by 77%. Used social media networks (Facebook, Twitter, Google+ and Pinterest) to increase site visits via marketing campaigns- Drove business development strategies to bring on new vendors, API's and partners, all focused on the core business of driving revenue and leads - Google Analytics, Google Webmaster Tools, Bing Webmaster Tools and Salesforce.com Certified Administrator- Implemented Agile Development processes to eliminate redundancy while streamlining code base and various development environments