Vp, Agency Sales & Partnerships
Warsaw, Poland, Pl
RTB House is changing the game when it comes to ad campaign performance. As the first major DSP to implement Deep Learning across its entire solution stack, RTB House and its proprietary algorithms are capable of completing 2,500 times more simultaneous calculations than conventional Machine Learning AI. This helps connect more dots and make better sense of user behavior, allowing for more effective bid decisioning, ad personalization, and ultimately, performance that directly impacts the bottom line.With a keen interest in innovation, RTB House is also tackling some of the industry's biggest issues head-on. They've been a leading voice in discussions and solution development for the cookieless era, and there's a robust sustainability plan in place to achieve NetZero before 2030.