Sean Cohen Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Leads NRG strategy and insights, delivering growth and optimization across key pillars:- Media Analytics: builds social and video measurement and data engineering - Market Research: publishes industry-leading qualitative and quantitative gaming research- Audience: delivers data driven sales materials and media plans, manages advertising campaigns- Strategy: manages operations and data resources for web, SEO, apparel, and talent

Salzburg, Austria, At

Delivering actionable insights to drive the success and growth of Red Bull Media Network content and target audiences. Manages a high performing cross-functional analyst team to drive U.S. Media House strategy and measure the performance and impact of Red Bull Media Network digital content across social, video and Red Bull platforms.

Salzburg, Austria, At

• Delivers audience and content strategy to drive KPIs success and brand growth• Storyteller of media and content insights; communicates complex data driven insights to key stakeholder in a direct and actionable manner. • Builds methodologies for measuring distributed platform content model and engagement metrics in a shifting and growing digital media landscape• Owns scripting and data collection for reporting via Python and R for emerging digital platforms • Executes event and content reporting to provide performance insights and business recommendations to drive future strategic decision making• Drives projects to quantify the success of Red Bull audience diversification goals• Leader in the Red Bull analyst communities and center of data excellence• Owner insights and reporting tools, managing partner relationship and annual contracts• Focused on up-leveling team skills sets by supporting team strengths and managing to one’s career goals

Salzburg, Austria, At

• Managed and grew team from a single person to a team of five analysts and one engineer focused on driving actionable media and social insights across Red Bull Media House• Owned initiative to build and deliver in-house data visualization dashboards that leveraged social APIs to provide actionable data visualization• Delivered audience and content strategy to define annual KPIs and drive brand growth• Defines process and standardizes reporting of analytic services to help support Red Bull content goals and objectives, with team deliverables exceeding 20 insight reports monthly• Drives insights and research to successfully identify and measure growth areas for Red Bull audience diversification goals• Manages growth of analyst communities and center of excellence model across all of Red Bull

Salzburg, Austria, At

Created data driven insights and analytics to drive marketing strategy and deliver campaign performance for Red Bull Media House content and events.• Scoped, built and deployed internal analytics and insights tools leveraged across digital programming and athlete management• Managed the analytics reporting services to deliver campaign performance reporting, benchmark analysis and market research• Owned initiative to build and deliver in-house data visualization dashboards that leveraged social APIs to provide actionable data visualization• Leveraged agile project management to work with engineering team to deliver against • Lead program to deliver in-house Red Bull persona management platform to rank and manager over 200 athletes, artists and influencers

Redmond, Washington, Us

West coast Sales Analytic manager for Microsoft Advertising. Develops actionable insights by leveraging internal data assets. Proactively communicating to sales & service teams and customers to drive revenue growth. Supporting account teams by partnering on RFPs, upfront proposals, and crucial advertising questions.• Dig deep into data assets to find new ways of driving engagement and providing insights and analytics for advertiser opportunities• Leveraging AiA and XBL data and analytics to tell a cross screen advertising story• Present audience insights, engagement studies, QBR industry reporting and custom analysis to Fortune 500 advertisers• Identifying unique insights from Microsoft’s internal data assets and syndicated resources• Identifying revenue opportunities and creating insights to pursue those opportunities

Redmond, Washington, Us

Delivered analytics for the Microsoft Advertising Entertainment and Technology Vertical by supporting sales team with internal and syndicated research to close business and grow revenue.• Created custom advertiser analysis by leveraging internal data logs and tool sets• Delivered high value spend analysis, post campaign insights, web analytics for key account team partners• Worked to drive cross platform stories by focusing on Xbox Live audience insights for Entertainment advertisers• Drove the analytics training for the Microsoft U.S. sales teams by showcasing analytic solutions to sales teams across the US• Communicate effectively to advertisers and account teams the value of data and insights

Redmond, Washington, Us

Delivered actionable insights and analytics to drive revenue for display advertising account teams in the Entertainment and Retail verticals. Focused on leveraging cross media data to drive advertiser solutions. Analytics leveraged internal advertiser and audience behavior analysis, cross media analysis, industry trends and syndicated research.• Delivered custom cross media analytics insights to support Microsoft Advertising top client• Partnered with gaming industry account teams to drive incremental revenue by using search query traffic as a proxy for brand awareness to create impactful campaign timelines and competitive insights• Created audience and demographic analysis by utilizing search terms to influence display buying habits of TV, Movies, and Video Game advertisers• Supported Microsoft Advertising account teams through scaled insights and analysis, best practice sharing, and monthly consolations to help drive partner and customer satisfaction• Developed cross media insight reporting by leveraging internal search data• Served as project lead for the CRM adCenter notification dashboard which was integral to success of the Yahoo! and Microsoft search alliance, which included hiring and managing vendor support• Rolled out post campaign analysis template to the Advertising & Online organization which supported internal tool usage and fosters analytical thinking within Microsoft Advertising account teams• Team Lead for mobile insights and analytics for all verticals, utilizing mobile syndicated tools

Redmond, Washington, Us

Analyzed advertiser adCenter search performance and delivered sub-vertical category trends for the Financial Services vertical. Consulted with account teams to deliver campaign recommendations and drove custom seasonal optimization for adCenter advertisers.• Drove insights through seasonal decks, monthly newsletters and campaign recommendation consultations that helped grow revenue for the Financial Services vertical in FY10• Delivered scaled decks for key Financial Services sub-verticals that were leveraged across the Search organization and posted to the official adCenter external blog • Worked with the Analysis tools team to evangelize and develop training for the adCenter analytics tool suite (CSOA)• Drove advertiser adoption of adCenter content ads and Bing Cashback program by partnering with key project managers and Financial Services account teams

Redmond, Washington, Us

Drove search revenue and customer satisfaction through campaign optimizations, analysis of adCenter performance metrics and customer consultations.• Drove advertiser spend by partnering with key advertisers and deliver quarterly business reviews and monthly account optimizations• Analyzed key search metrics and leveraged internal reporting tools to optimize campaigns and provide actionable recommendations• Identified by managers to relocate to Chicago, serving as the regional search media analyst responsible for training and supervising the central search team on analysis and insights during the search account manager role transition• Created analytical search tools via VBA that were utilized throughout SMO organization

Redmond, Washington, Us