Daily Dose of Reading (DDR) improves literacy in children by empowering families through reading and language. It was founded in 1999 by pediatrician Dr. Shelly Senders, who offered his patients “Prescriptions for Reading” to encourage family reading and language development activities for children. From that beginning, DDR has developed early literacy educational programming which is presented to Head Start students ages 3-5. We now emphasize program delivery to support pre-literacy language skill improvement. All of our programs seek to improve literacy in children by filling their surroundings with reading and language activities and materials that engage all of the senses.

Brought on to lead a team of designers and 3D artists, Quickly promoted to running the entire creative and in-house print departments. My latest promotion has increased my responsibilities, including innovative organic marketing strategies and e-commerce efforts.• Under my leadership, we have seen a 47% increase in online sales, achieving the highest web sales in the company's history, making VE a $1M+ e-commerce platform.• Led a full SEO keyword and copy audit resulting in a 28% page visit increase in 2022.• Directing, designing, and writing with my team for a complete company rebrand to expand outside the traditional convenience services market into the hospitality and restaurant industries. • In charge of creating and implementing the annual marketing strategic plan• Direct and manage a creative department responsible for $2 million in annual product sales totaling 1,453 unique projects annually, with an average of three design concepts per project.• Direct a multi-disciplinary team of designers, 3D artists, e-commerce managers, and print operators that provides operational support for all marketing, e-commerce, and creative programs.• Creative lead on a three-person team responsible for redesigning Vendor Exchange's product sales website. A sales increase of 50% has occurred post-redesign. • Lead, design, and direct the creative staff in the production of all marketing collateral, UI/UX design, product design, and B2B design projects.• Translate marketing objectives into clear creative design strategies.• Set the strategic direction and management of the Creative SBU for Vendors Exchange.• Manage client and C-suite relations to ensure the execution of campaign strategies and solutions.• Manage and mentor marketing, product management, e-comm, creative, and print production teams.• Clients include Apple, Intel, Tesla, Coke, Pepsi, Gevalia, N&W/Evoca, Smuckers, Cafe Bustelo, Canteen, Tyson, and many more global brands.

Lake & Sky is a little nerdy, a little political, really proud and all about wearing our hearts and their message on our sleeve... err, make that on a shirt somewhere. We don't shy away from much and hope to allow as many individuals as possible to express their voices through design.

Work in a consultative and practical basis to provide top-notch expertise and design for the marketing, advertising and design needs of various clients. •Refine and redefine brand and design based on client needs, ranging from local mustard distributors to revitalizing the marketing and design of Caribbean rental villas, through print design, package design, web design, social media campaigns and many other additional services. •Craft earnest storytelling through simple and effective eye catching ad copy. •Act as design consultant for web design clients: create social media wallpaper, social media / web icons and website design, redesign and logos for online use.•Designed weekly web banners for Stone Crossing and collaborated with web developer to fine-tune the design of website.•Top clients include Cub Cadet, Otani’s restaurant, Findaway World, Ohio Judo, Fitz Mustard, Gravity Ignite brands, and Jumeirah.

As a member of the senior management team my main objective was to implement a change management process that would allow AMG to become more efficient and profitable as an agency as a whole. During the first 12 months the process I implemented lead to a 20% increase in agency profitability across the board.The second major goal of my process was to improve upon all quality control and digital tracking on all work in the agency. We saw major gains with both quality and accountability once my process was implemented. This process allowed the different parts of the agency to work together as a team while holding the various individuals accountable for their role within each project.• Generated digital and hard copy project tracking files, entered data an assigned project numbers.• Conducted/lead production meetings with the entire agency on a weekly basis.• Vendor/Supplier relations that included competitive price shopping and setting and meeting delivery dates.• Performed quality control on all artwork both before submission to the client, and prior to use or publication.• Worked directly with creative department and account department supervisor to ensure the highest quality results on every job.

TTI Floor Care is the largest floor care business in North America, owning three of the biggest names in floor care Hoover, Dirt Devil, and Oreck. One of three original members of a creative department that grew to over 15 members in the course of two years. Spearheaded development of the creative department, focused on the strategic direction of the Hoover brand; created tag lines, print materials, web traffic and commercials. • Collaborated in the creation of brand guidelines for Dirt Devil brand redesign.• Created logo usage guide for Hoover brand that spanned all media applications.• Created and executed package design, POP, POS, prints ads and product identityand iconography for Hoover and Dirt Devil brands.• Managed the Hoover and Oreck visual brand language in balance with the strategies and interest of wide-ranging retail channels.• Creatively directed and executed brand presentations for the Marketing Department.• Managed relationships with outside creative agencies, print vendors and package manufacturers to ensure execution of designs upholds brand standards.

Go-to Art Director with steady contracts from 2005-2010.• Worked on-site as an Art Director or Designer for the following companies: Jones Day, Advanstar Communications, Doner Advertising, Sherwin Williams, Things Remembered, Joann Fabrics, Henkel, Kuno Creative and Coltene Waldent.• Assisted overburdened departments with creative direction, production expertise and hands-on design work when needed to get the job done under strict timelines while maintaining and enhancing brand standards. • Provided reliable expertise and skill to walk in and contribute immediately with minimal external coaching or direction.

Designated designer to the GOJO UK branch, responsible for all package design, sell sheets, booklets, web banners and brochures.• Conducted and shot product photography and ready photos for design with Photoshop.• Worked with European language files to translate copy for final art.• Collaborated with printers for all final art for UK branch.

Assisted in major new packaging redesign implementation.

Directed, designed and managed the launch of three redesigned Vitamix blender units with pack-in items including full-size 300+-page cookbooks. Enhanced and standardized brand pieces to reflect new brand standards.• Redesigned and produced the 300+-page “Household” recipe book included in each Household specific Vitamix blender.• Art directed photo shoots for 150+ food photos featured in the cookbook.• Maintained relationship with vendors and collaborated within strict budgets.• Found critical design errors in previously created and ongoing campaigns, saving company significant amounts of money and potential legal action.

In-house, full-time contract designer responsible for the design and layout of Medical Economics Magazine and RN Magazine. Published monthly, I established page templates for improved workflow while fine-tuning page layout and design, color correction of total materials used within publications, and overall publication design in line with identity standards for each publication.

As an integral member of a small design team within a full-service advertising agency, I spearheaded agency advertising design and rebranding campaigns for clients including U-Store-It, Arizona Tile, Suzuki motorcycles and Link Staffing Services. As the Assistant Art Director for the national Suzuki direct mail campaigns for over 300 dealerships annually, I developed and executed numerous printed materials to support the overall marketing strategies for this campaign.Other responsibilities included development of the agency’s pricing guidelines for print and web services, the redesign of the corporate identity and website for ACI’s DBA company, Worldwide Media Group, managed vender partner relationships, and recruited, trained and managed freelance staff. Through brand strategy, brand management, creative direction, print design, web design, budget management and a variety of other skills, I aided to keep this agency viable in a fast-paced ever-changing creative industry.