Providing guidance and insights to restaurant companies looking to strengthen their brand and grow profitably.

Drove The Melt's efforts to expand online delivery business during the pandemic. Helping create record sales growth in a positive manner. Led culinary development and expansion of online menu offerings to the enhance revenue and frequency.

Oversaw $6+ million two-location restaurant company under “Rocket Fuel” approach, allowing Founder/CEO to stay in entrepreneurial role. • Increased same property sales by $1 million (18%) by increasing capacity and efficiency, adding new online revenue channels and implementing new menus.• Led strategic initiative to rapidly expand third-party delivery service business to increase profit to fuel self-funded growth. Negotiated favorable agreements with new services and worked with existing partners to maximize each channel.• Negotiated new contracts for purchasing, delivery services, new technology and offsite production. Identified and helped develop ten new operations managers. Successfully headed two remodel projects. Revised menu strategy - introducing first seasonal menus to Homeroom and increasing restaurant average check 20%. Cut peak food preparation times in half while doubling peak business. Created and implemented new marketing campaigns. Oversaw technology conversions for POS, HRIS, time & attendance and third-party consolidation. • Departed in December 2018 when Founder/CEO decided against near-term expansion.

Established online experiences and support system enhancements that led to growth of online business from 36% to 62% of net sales and annual catering sales from $7.5M (30%) to $40M (44%). • Headed all in-store and online customer touch points and brand expressions – including website and order kiosk UI design and function development, digital menus, ticket display and print logic, email, print support materials, surveying, menus and pricing.• Served as facilitator and/or key contributor in strategic planning, company sales plans and budgeting, store design, site selection and surveying.

Developed and implemented growth strategy for non-traditional franchise opportunities throughout the United States.Managed process of new stores from initiating contact through deal agreement.Previously served as Non-Traditional Franchise Region Manager, East Coast and Interntational after serving as Regional Manager, Illinois.