Sean Taggart Email & Phone Number

As the Chief Marketing Officer at Willowdale Asset Management, I report directly to the Co-CEOs and spearhead sales and marketing strategies to drive revenue growth across all portfolio companies and regions, including Empire Communities. Willowdale is a diversified real estate group with nearly $5B in assets under management, and operations spanning homebuilding, land acquisition and development, rental, development financing, brokerage services, and wellness-focused real estate. In my role, I have restructured the sales and marketing team, positioning it for substantial growth. Since joining the organization, we have launched three new portfolio company brands and evolved the Empire Communities brand strategy and identity, significantly strengthening our market presence across North America. My team and I have developed a comprehensive digital roadmap and launched four new company websites. By introducing a robust sales and marketing tech stack and implementing new sales and marketing enablement and lead management best practices, we are driving significant gains in sales and organizational efficiency.

Vaughan, Ontario, Ca

Recruited to transform the corporate marketing organization and drive organizational growth and competitive positioning through innovative marketing and digital programs. Reporting directly to Co-CEOs, Empire is one of North America’s largest privately held homebuilders of both high-rise and low-rise build forms, with developments in Ontario, Texas, Georgia, Tennessee, Colorado, North Carolina and South Carolina.

Summit Commercial Strategy is a specialized consultancy that helps organizations optimize their marketing & sales strategy to deliver substantial value now and into the future.

Toronto, On, Ca

Reporting to CEO, appointed by board and OTPP private equity ownership to transform organization post acquisition and position as country’s leading owner/operator and developer of luxury senior living residences. Valued at $3B, the portfolio is comprised of 32 retirement residences across BC, ON and AB with a robust development pipeline. Hired high-performance team of subject matter experts in brand, digital, public relations, communications and consumer insights to increase organizational capability. Spearheaded launch of new brand through comprehensive consumer research and implemented new operating standards ensuring that every expression of the brand is genuine and consistent across all properties. Headed digital transformation for the organization, instituting digital channel as a source of sales leads, as well as driving operational efficiencies and an elevated customer experience though the use of digital platforms. Managed third party service providers for provision of effective research, creative, data, and digital services.

Dubai, Dubai, Ae

Held full P&L and commercial accountability of groups’ brand portfolio including Fairmont, Raffles and Swissotel Hotels & Resorts in addition to food & beverage, retail, spa, golf and residential offerings. Headed highly talented team of 400 brand, marketing, digital, sales and revenue management staff in support of all 115 properties in 34 countries worldwide. Assumed profit and loss responsibility for a marketing budget exceeding US$100M. Spearheaded development of company's website and eCommerce booking engine resulting in over $750M in annual revenue. Stimulated new parent company brand, joint guest loyalty program, CRM system and digital platforms to launch in 4Q16.

Dubai, Dubai, Ae

Provided strategic direction and execution in the areas of; branding and marketing communications, loyalty programs, customer insights, digital marketing, digital platforms, partnership marketing, distribution and contact centres. Grew Fairmont’s Guest Loyalty Program from 200,000 members in 2003 to 4 million members in 2015. Innovated and redesigned all brand websites including social media presence and the creation of Fairmont’s mobile app and proprietary online community driving growth of the digital channel to 25% of all business.

Dubai, Dubai, Ae

Promoted to spearhead the integration of three brand-marketing divisions into one cohesive support services group with regional offices in Toronto, Zurich, Dubai and Singapore. Lead a team of marketing professionals in support of all 104 properties operating in 32 countries worldwide under the brands of Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts.

Dubai, Dubai, Ae

Oversaw Fairmont's marketing division in support of all 55 hotels and resorts worldwide. Led a team of 34 marketing professionals with responsibility for brand management, internet marketing, direct & database marketing, customer relationship management and partner marketing.

Dubai, Dubai, Ae

Recruited to build organizational capability in customer relationship management and oversee significant investment in marketing automation technologies.

Armonk, New York, Ny, Us

Led a team of marketing professionals who consulted, designed and executed marketing programs across the US and Canada with expertise in; direct mail, internet marketing, database marketing, print advertising, telemarketing, lead generation and campaign project management.

Armonk, New York, Ny, Us

Led a team of database marketing strategists who identified high profit targets for direct marketing initiatives through data mining of IBM's customer information database. Analyzed customer buying patterns, demographics and purchasing characteristics to improve marketing effectiveness using modeling and segmentation techniques.

Toronto, Ontario, Ca

Improved the effectiveness of direct marketing campaigns through customer analyses utilizing internal and external databases and statistical applications.

Master Of Business Administration (M.B.A.)

Ba, Statistical Science

Kellogg Executive Scholar, Certificate Of Professional Achievement In Sales & Marketing