Sean Taggart

Sean Taggart Email and Phone Number

Chief Marketing Officer | Real Estate | Asset Management | Luxury Hospitality @ Willowdale Asset Management
Sean Taggart's Location
Toronto, Ontario, Canada, Canada
About Sean Taggart

As a Global Marketing and Commercial Executive, I bring a wealth of experience in cultivating iconic brands and orchestrating innovative programs designed to drive sustainable growth and maximize shareholder value. My expertise spans a diverse range of real estate assets, including luxury hotels and resorts, branded residential, low-rise single-family homes, high-rise condominiums, senior living residences, build-to-rent properties, and master-planned community development.Throughout my career, I've been instrumental in transforming brands, driving digital transformation, optimizing sales and marketing resources, and improving customer loyalty. My approach is grounded in a deep understanding of consumer behaviour, enabling me to craft strategic brand narratives and marketing plans that resonate with a global audience. I have a proven track record in building robust sales and marketing frameworks, developing comprehensive digital roadmaps, and steering international expansion initiatives.I pride myself on being a creative, data-driven leader who is passionate about leveraging technology to create unparalleled customer experiences. I believe that success in the real estate sector is achieved through a combination of innovative thinking, strategic insight, and a relentless focus on quality.As a collaborative leader, I excel at building and motivating high-performing teams across diverse geographies, including The Americas, Europe, The Middle East, Africa, India, and Asia Pacific. I am dedicated to fostering an environment of empowerment and engagement, where every team member is encouraged to contribute their unique talents.I am an avid skier, golfer, and CrossFit enthusiast. My passion for travel has taken me to over 45 countries across five continents, enriching my perspective and deepening my appreciation for diverse cultures and lifestyles.

Sean Taggart's Current Company Details
Willowdale Asset Management

Willowdale Asset Management

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Chief Marketing Officer | Real Estate | Asset Management | Luxury Hospitality
Sean Taggart Work Experience Details
  • Willowdale Asset Management
    Chief Marketing Officer
    Willowdale Asset Management Jan 2024 - Present
    As the Chief Marketing Officer at Willowdale Asset Management, I report directly to the Co-CEOs and spearhead sales and marketing strategies to drive revenue growth across all portfolio companies and regions, including Empire Communities. Willowdale is a diversified real estate group with nearly $5B in assets under management, and operations spanning homebuilding, land acquisition and development, rental, development financing, brokerage services, and wellness-focused real estate. In my role, I have restructured the sales and marketing team, positioning it for substantial growth. Since joining the organization, we have launched three new portfolio company brands and evolved the Empire Communities brand strategy and identity, significantly strengthening our market presence across North America. My team and I have developed a comprehensive digital roadmap and launched four new company websites. By introducing a robust sales and marketing tech stack and implementing new sales and marketing enablement and lead management best practices, we are driving significant gains in sales and organizational efficiency.
  • Empire Communities
    Chief Marketing Officer
    Empire Communities May 2023 - Present
    Vaughan, Ontario, Ca
    Recruited to transform the corporate marketing organization and drive organizational growth and competitive positioning through innovative marketing and digital programs. Reporting directly to Co-CEOs, Empire is one of North America’s largest privately held homebuilders of both high-rise and low-rise build forms, with developments in Ontario, Texas, Georgia, Tennessee, Colorado, North Carolina and South Carolina.
  • Summit Commercial Strategy
    Principal
    Summit Commercial Strategy Jan 2022 - May 2023
    Summit Commercial Strategy is a specialized consultancy that helps organizations optimize their marketing & sales strategy to deliver substantial value now and into the future.
  • Amica Senior Lifestyles
    Evp & Chief Marketing Officer
    Amica Senior Lifestyles Feb 2017 - Nov 2021
    Toronto, On, Ca
    Reporting to CEO, appointed by board and OTPP private equity ownership to transform organization post acquisition and position as country’s leading owner/operator and developer of luxury senior living residences. Valued at $3B, the portfolio is comprised of 32 retirement residences across BC, ON and AB with a robust development pipeline. Hired high-performance team of subject matter experts in brand, digital, public relations, communications and consumer insights to increase organizational capability. Spearheaded launch of new brand through comprehensive consumer research and implemented new operating standards ensuring that every expression of the brand is genuine and consistent across all properties. Headed digital transformation for the organization, instituting digital channel as a source of sales leads, as well as driving operational efficiencies and an elevated customer experience though the use of digital platforms. Managed third party service providers for provision of effective research, creative, data, and digital services.
  • Fairmont Hotels & Resorts
    Chief Marketing Officer (Interim) - Fairmont, Raffles & Swissotel
    Fairmont Hotels & Resorts 2015 - 2017
    Dubai, Dubai, Ae
    Held full P&L and commercial accountability of groups’ brand portfolio including Fairmont, Raffles and Swissotel Hotels & Resorts in addition to food & beverage, retail, spa, golf and residential offerings. Headed highly talented team of 400 brand, marketing, digital, sales and revenue management staff in support of all 115 properties in 34 countries worldwide. Assumed profit and loss responsibility for a marketing budget exceeding US$100M. Spearheaded development of company's website and eCommerce booking engine resulting in over $750M in annual revenue. Stimulated new parent company brand, joint guest loyalty program, CRM system and digital platforms to launch in 4Q16.
  • Fairmont Hotels & Resorts
    Senior Vice President Marketing - Fairmont, Raffles & Swissotel
    Fairmont Hotels & Resorts 2013 - 2017
    Dubai, Dubai, Ae
    Provided strategic direction and execution in the areas of; branding and marketing communications, loyalty programs, customer insights, digital marketing, digital platforms, partnership marketing, distribution and contact centres. Grew Fairmont’s Guest Loyalty Program from 200,000 members in 2003 to 4 million members in 2015. Innovated and redesigned all brand websites including social media presence and the creation of Fairmont’s mobile app and proprietary online community driving growth of the digital channel to 25% of all business.
  • Fairmont Hotels & Resorts
    Vice President, Marketing - Fairmont, Raffles & Swissotel
    Fairmont Hotels & Resorts 2008 - 2013
    Dubai, Dubai, Ae
    Promoted to spearhead the integration of three brand-marketing divisions into one cohesive support services group with regional offices in Toronto, Zurich, Dubai and Singapore. Lead a team of marketing professionals in support of all 104 properties operating in 32 countries worldwide under the brands of Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts.
  • Fairmont Hotels & Resorts
    Executive Director, Marketing
    Fairmont Hotels & Resorts 2003 - 2008
    Dubai, Dubai, Ae
    Oversaw Fairmont's marketing division in support of all 55 hotels and resorts worldwide. Led a team of 34 marketing professionals with responsibility for brand management, internet marketing, direct & database marketing, customer relationship management and partner marketing.
  • Fairmont Hotels & Resorts
    Director, Direct & Database Marketing
    Fairmont Hotels & Resorts 2001 - 2003
    Dubai, Dubai, Ae
    Recruited to build organizational capability in customer relationship management and oversee significant investment in marketing automation technologies.
  • Ibm
    Manager, Integrated Marketing Communications
    Ibm 1999 - 2001
    Armonk, New York, Ny, Us
    Led a team of marketing professionals who consulted, designed and executed marketing programs across the US and Canada with expertise in; direct mail, internet marketing, database marketing, print advertising, telemarketing, lead generation and campaign project management.
  • Ibm
    Manager, Database Marketing
    Ibm 1995 - 1999
    Armonk, New York, Ny, Us
    Led a team of database marketing strategists who identified high profit targets for direct marketing initiatives through data mining of IBM's customer information database. Analyzed customer buying patterns, demographics and purchasing characteristics to improve marketing effectiveness using modeling and segmentation techniques.
  • Canada Trust
    Marketing Analyst
    Canada Trust 1994 - 1995
    Toronto, Ontario, Ca
    Improved the effectiveness of direct marketing campaigns through customer analyses utilizing internal and external databases and statistical applications.

Sean Taggart Skills

Integrated Marketing Marketing Strategy Strategy Social Media Marketing Online Marketing Brand Management Digital Marketing Marketing Communications Database Marketing Crm Social Media Direct Marketing Online Advertising Customer Insight Loyalty Marketing Marketing Lead Generation Customer Relationship Management Leadership P&l Management Fundraising Management Hospitality Industry Research Organizational Development P&l Responsibility Digital Strategy Affiliate Marketing Hospitality E Commerce Marketing Management

Sean Taggart Education Details

  • Duke University
    Duke University
    Master Of Business Administration (M.B.A.)
  • Western University
    Western University
    Statistical Science
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Certificate Of Professional Achievement In Sales & Marketing

Frequently Asked Questions about Sean Taggart

What company does Sean Taggart work for?

Sean Taggart works for Willowdale Asset Management

What is Sean Taggart's role at the current company?

Sean Taggart's current role is Chief Marketing Officer | Real Estate | Asset Management | Luxury Hospitality.

What is Sean Taggart's email address?

Sean Taggart's email address is se****@****rhi.com

What is Sean Taggart's direct phone number?

Sean Taggart's direct phone number is +141650*****

What schools did Sean Taggart attend?

Sean Taggart attended Duke University, Western University, Northwestern University - Kellogg School Of Management.

What are some of Sean Taggart's interests?

Sean Taggart has interest in Golf, Global Travel, Skiing, Health.

What skills is Sean Taggart known for?

Sean Taggart has skills like Integrated Marketing, Marketing Strategy, Strategy, Social Media Marketing, Online Marketing, Brand Management, Digital Marketing, Marketing Communications, Database Marketing, Crm, Social Media, Direct Marketing.

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