Sean Sutherland Email & Phone Number

Toronto, Ontario, Canada

• Consulting work for marketing initiatives (small and medium businesses), including:• Marketing Director role for an early-stage tech start-up with a SaaS model cloud software product.• Special Projects Manager role, for a creative and development house, working on innovative digital related product development, as well as digital marketing and analytics projects.• Digital Transformation Lead role for a project converting an on-prem monolithic enterprise application into a microservice, cloud based app.

Belize City, Belize, Belize

Developed and implemented a wide array of strategic digital initiatives for various Agency One Corp clients, a digital marketing consultancy.• Planned and executed lead generation programs utilizing several channels, primarily, SEM, email, and customer lifecycle management.• Developed an affiliate strategy and implemented a platform for multiple affiliate programs.• Led several web projects (including strategy, resource planning, technical requirements, project management) focused on building customer loyalty across their lifecycle.• Project managed the development of several web properties in support of organic lead generation.• Worked cross-functionally to develop processes that improved efficiency and resource allocation of digital projects.• Aided with sourcing ongoing resources and digital solutions to support the company in ongoing implementation of programs.

SED Group worked with hundreds of clients leveraging in-house developed and maintained set of diverse web properties and applications with a focus on client acquisition, increasing customer lifetime value and revenue growth. • Media Buying and Lead Acquisition: Managed online advertising media buys (Google, Social) with a focus on leads and CPA.• SnapVertise: Within one year, planned and executed the development of a lead generation and ad network into a $1 million +/year USD revenue enterprise with over 10K+ affiliates and 100+ direct advertiser offers.• SnapDollars: Planned and executed development of a successful loyalty/rewards consumer-focused web property, with a strong focus on generating customer acquisitions and sales for advertisers, large online stores, research companies and other web properties and applications.• Multiple Websites / Applications: Planned and developed several internally owned and managed lead generation properties with a focus on building quality email lists and data assets.• Customer Segmentation and Email Marketing: Developed and executed several consumer data surveys, resulting in refined customer segments; utilized this data to develop a broad range of email marketing programs with a focus on lead generation and e-commerce conversion.

Managed and oversaw the development and management of a diverse set of e-commerce subscription websites, email marketing programs, SEO & SEM strategy and implementation programs and multiple affiliate programs. • Email Marketing: Envisioned product idea and strategy, designed and developed an email marketing platform that could send out 10+ million emails per day. A proprietary platform that we custom coded from the ground up. In addition to managing the platform, we handled list management, email server management and ongoing email optimization to maximize email deliverability and conversion results.• SEO: Envisioned product idea and strategy, designed and developed a platform to automate the process of registering hundreds of domains, generate SEO friendly pages and create a complex interlinking system. Resulted in 50+ top 5 spots for highly valued keywords. Result was an extreme jump in monthly revenue.• E-commerce Subscription Sites: Designed and developed multiple subscription model sites. Continuous management to improve LTV and ROI per subscription.• Affiliate Programs: Executed and successfully built two affiliate programs used to promote e-commerce subscription sites. Result was over 3K affiliates and a substantial revenue jump for linked subscription sites.• Other Accomplishments: Continuously managed relationships with lawyers and accountants. Kept up-to-date and in line with what was at this time new bulk mail regulations and privacy laws. Managed banking relationships, merchant accounts, wire transfers and other payments. Designed and coded automated process to send out payment instructions from company platforms to payment processors.

Developed and managed multiple web properties. Managed online content, contests and promotions, traffic generation and ad sales. Yes, I am ancient. I existed when we were called "webmasters" and used webmaster@domain.com email addresses.