Lead enterprise brand and marketing programs for emerging leader in environmental higher education.

Lead advertising and marketing programs in support of on-campus enrollment and general University awareness and reputation.• Develop integrated, multi-channel marketing plan in collaboration with partner departments• Manage vendors and projects within plan, and directly contribute as needed• Results to-date are impressive. Marketing program has contributed to all-time University records for student inquiries, open house attendance, applications and enrollment.

Provide marketing services/consultation, with a focus on non-profits and technology clients.• Strategic planning, design and development of marketing communications programs • Develop and project manage websites, collateral, advertising, event materials • Clients include University of new England, L.A. County, New York Public Library, TreePeople, FieldStack and more Results: • >10,000 youth participants in eco-education programs • 50,000+ youth engaged in reader education web content • 20+ websites for completed

Directed lead generation and awareness marketing program for growing SaaS startup. • Directed lead gen program including inbound content, paid leads, social, webinars, video, blog, more. • Directed marketing technology integration: CRM, marketing automation, Adwords, more • Directed revisions to website to improve conversions, brand equity Results: • 500+ media placements • Increased opportunity pipeline by 30% • Reorganization of product platform has grew eCommerce sales by 400% • 30% annual sales revenue growth

Directed field marketing for New England state chapters of the world’s leading conservation NGO, collaborating with my team, internal clients and trustees to make a difference for nature. • Managed and delivered web development, content strategy, crowdfunding, social, email, advertising, video, events, PR, news publications and membership enrollment initiatives • Developed and directed high-profile public engagement campaigns • Directed communications for two successful capital campaigns • Spearheaded redesign of print publications for eastern region • Performed hiring, management and development for 5 FTE team in New England Results: • Engaged 100k New England members through print, digital, events • Built and engaged social audience of >35k in New England • Achieved >80MM advertising impressions • Grew membership revenue each year >5% through recruitment, retention and engagement • Supported fundraisers in securing $100MM+ in major gifts

Directed strategy and business development for full-service advertising agency. • Managed business development • Provided account direction for new accounts • Managed human resources and resource allocation for client services team Results: • Achieved $500,000+ in new business in 1.5 years • Directed team in delivering effective programs for Hannaford, IDEXX, and more

Directed client services and business development for full-service ad agency, serving national and regional clients in luxury tourism, real estate, health, electronics and public agencies. • New business development • Account supervision for first year of all new accounts • Strategic account planning, ongoing measurement and analysis • Web site information architecture and strategy • Production supervision of radio and TV spots as well as sales videos • Supervision of account management and creative teams • Managed human resources including interviews, hiring, and allocation of agency resources Results: • Successfully secured accounts with Kaiser Permanente, Marriott, Coldwell Banker, more • Delivered 40+ websites, many ads, brochures, brand platforms and more • Oversaw 400% revenue growth and staff increase from 5 to 30

- Pitch, negotiate, and ramp-up new clients- Manage accounts