Lifecycle Marketing, Global Marketing Operations

Lifecycle Marketing

- Helping clients fully leverage Marketo and their marketing technology stack.- End-to-end implementation, administration, and management of marketing systems, integrations, and technical workflows.- Developing and executing strategic and fully integrated marketing programs.- Building and fine-tuning lead life-cycles, lead scoring, lead routing, and attribution models.

Served as Marketo technical expert and solutions architect with primary administration and strategic ownership of Marketo and FIS' global marketing technology stack. Industry Recognition;- Marketo Revvie Awards 2018- The Trendsetter- SiriusDecisions Awards 2017- Program of the Year- Marketo Revvie Awards 2017- The Transformer- SiriusDecisions Awards 2016- ROI Return on InvestmentEmployee Recognition;- FIS 2017 Orchestra Award- for seamless cross functional teamwork and launch of Where Payments Meet Life microsite- FIS 2016 Superhero Award- for developing custom Marketo-CRM functionalities to solve business impacting obstacles

*SunGard acquired by FIS*Marketo system owner who was responsible for platform technical configuration, support,education, and utilization.Streamlined siloed multi-model lead scoring and lead management/routing to single model workflows.Built and maintained advanced reporting & analysis through Marketo RCE and Salesforce CRM.Enhanced and supported native CRM synchronization and custom API integrations.

Marketo functional expert and IT administrator supporting the design, configuration, and execution of advanced lead-generation, lead-nurturing, and automated email programs. Facilitate the creation, distribution, and analysis of commercial marketing performance analytics, dashboards, and reports across multiple systems to meet business needs. Maintain and fine tune scoring models, lead life-cycle workflows, and lead assignment campaigns. Collaborate with Marketing, Sales, and IT to implement best practices, end user rigor, and global standardization.

As a Marketo vendor, provided technical assistant and support implementing their marketing automation application for GE Healthcare IT. Designed and built lead life-cycles, operational workflow processes, and marketing campaign programs to fulfill business requirements. Assisted creating and executing of standard operating procedures, use cases, testing scenarios, and functionality scripts for unit, system, and user acceptance testing. Fully understood system capabilities/restrictions to ensure API stability for CRM integration. Worked with support to resolve bugs.

Maintained the operational flow of lead data from marketing to sales. Ensured database integrity of SalesLogix through imports, query groups, and manual manipulation. Worked in conjunction with Field Marketing, Sales, and IT to create, test, and implement marketing automation through Marketo. Provided extensive analysis of logical work flows to minimize inaccuracies and maximize efficiency.