Helping organisations to create brain-friendly workplaces where humans can be at their best.

My mission is to roll out and embed mindfulness globally across HSBC, with a focus on effective digital journeys, content and comms. We are creating sustainable, employee led communities who will drive culture change and help our people to be at their best at home and at work. This is part of our ambition to build a bank fit for the future.

Responsible for the content across all HSBC public websites within the EMEA region. Built a team to cover editorial, SEO, design and authoring within AEM (Adobe Experience Manager). Embedded a strong people focus in order to build a happy, healthy, motivated team, with the view that this translates into high performance and productivity.

Built a new content studio to manage content across all HSBC public websites within the EMEA region. Migrating these sites to Adobe Experience Manager (AEM), with strong focus on UX, SEO, design and accessibility, as well as governance and risk management

PeopleManaging 5 members of the digital team. Have introduced a number of personal development opportunities, as well as team building activities. StrategyTurning business objectives into a 12 month roadmap of digital solutions, and leading the delivery of these solutions. Working within a defined budget to plan and organise all digital activitiesAB testingGenerating test ideas and designing variants. Some examples include a 306% uplift in clickthrough on the homepage tiles, and a 48% uplift in loan applications. Also using Visual Campaign Builder to access the HTML and CSS and build testsUX designAnalysis to generate wireframes and HTML mockups. Leading the redesign of hsbc.co.uk. Across all core journeys achieved conversion uplifts of 50-100%. Some examples include removal of image carousels, and reorganising the information architecture in order to simplify the navigation and reduce content. MobileIntroduced mobile first approach, defined guidelines and led a project to mobile optimise hsbc.co.uk. Introduced new processes to align design and development, and encourage more collaborative ways of workingProject managementIntroduced Scrum framework resulting in a 300% uplift in productivity. Currently training the team on how best to use this new approachSEOTook charge of SEO and improved rankings by launching new content and optimising key pages

People - Managed 12 members of the digital teamStrategy - Identified digital opportunities aligned with business goals to produce digital roadmapsAB testing - Using Google Optimizer and Qubit.Site optimisation - User testing, wireframes and HTML mockups. Increased sales by 50%Card sorting - Used to restructure site navigation resulting in 10% more traffic to product pagesSite surveys - Highlighted various issues, e.g. size guides were incorrect, causing high return rateAnalytics - Webtrends, Google Analytics and Omniture. Data used to drive site enhancementsSEO - Keyword analysis, on-site optimisation, and technical fixes to drive ranking improvementsMobile - Managed the launch of the mobile site, designing page templates and reviewing UXProject management - Managed platform migration. Uplifted conversion by 100%Site performance - Reduced download times by 60% by compressing images, CSS and javascriptEmail marketing - Responsible for build, send, testing and segmentation

I worked as a web designer on a variety of IBM projects, designing sites for clients such as Boots, Tesco, Co-op and Diageo. Typically I was required to gather the client’s requirements, produce wireframes, create photoshop mockups and then hand code the front end using HTML, javascript and CSS.