thenaturaltech.com

Website creation, Video production, and Ecommerce development for a local small business

• In my former role, I increased brand awareness by creating and implementing e-newsletters using Salesforce Pardot, while monitoring important metrics like open rate, click-through rate, and bounce rate. • Designed, modified, and distributed press releases to media outlets and corresponded with reporters covering the OFFPRICE Trade Show, resulting in publishing of numerous articles in various global media sources. • Produced graphics using Adobe Spark and edited short form videos utilizing Splice and iMovie. • Employed Sprout; a social media management tool to prepare content schedule for organizing social media posts. Utilized Sprout to monitor important metrics, such as engagement rate, impressions, and audience growth across all social platforms. • Developed digital and printed marketing materials, encompassing sales kits and show guides by liaising with graphic design team and printing companies.• Increased customer acquisition and retention by improving open rate of e-newsletters to 30% by using innovative approaches, growing total audience across all social media channels by 36%. (Facebook, Instagram, Twitter, LinkedIn) and assisting development for online chat bot.