Sean W Fluke Email & Phone Number

Cape Town, WC, ZA

South Africa, EMEA, Europe

Strategic advisory: spearheading significant transformations in commercial retail strategy and trade marketing, marked by innovative approaches to enhancing product visibility.

‘The Role and Impact of Omni-Channel in Retail,’ focusing on how integrating online and offline channels is not just a trend but a strategic imperative in today’s fragmented market landscape.

Cape Town, South Africa

- Championed the development and execution of a data-centric banner and customer value proposition strategy.- Developed and implemented space range and assortment capabilities, executing value propositions across varied store formats.- Pioneered trade and marketing strategies, leveraging in-depth analysis of trade, customer, and market performance to drive.

Cape Town, South Africa

- Directed both trade and marketing strategies, significantly enhancing market share and profitability in fresh categories.- Fostered advanced category management skills within the team and drove product innovation through robust supplier engagement.- Collaborated with cross-functional teams to align trade strategies with overarching business objectives.

Cape Town - South Africa

- Established a new trade marketing division, crafting sales strategies across Foods, Clothing, and Beauty divisions that significantly enhanced pricing strategies and profit margins.- Spearheaded store development initiatives that enhanced customer experiences and profitability across regions.

Cape Town, South Africa

- Managed Woolworths' most profitable categories, driving strategy, sales, and market trends analysis.- Built and nurtured an exclusive supplier base, aligning category objectives with business goals and ensuring top-tier customer satisfaction.- Played a crucial role in optimising category performance, contributing significantly to Woolworths' bottom line.

Sandton, South Africa

Reporting to the Divisional Head, directed the overall operations of the store, ensuring optimal performance, customer satisfaction, and team productivity. Held full accountability for the store’s financial performance, including sales achievement and cost management. Led a diverse team of department managers and staff in excess of five hundred people.

Gauteng, South Africa

Reporting to the Sales Development Executive, appointed to establish a new national sales management framework focused on developing, integrating, and executing sales strategies across the Foods and Operations divisions.

Brooklyn, Pretoria, South Africa

Reporting to the Divisional Head, directed the overall operations of the store and the region, ensuring optimal performance, customer satisfaction, and team productivity. Held full accountability for the financial performance, including sales achievement and cost management. Led a diverse team of department managers and staff in excess of three hundred.

Fourways, Johannesburg, South Africa

Reporting to the Store Manager, directed the overall operations of the store, ensuring optimal performance, customer satisfaction, and team productivity. Held full accountability for the Foods financial performance, including sales achievement and cost management. Led a team of department managers and staff in excess of hundred people.

Gauteng, South Africa

- Completed the Checkers two-year Trainee Managers Program.- Managed Boksburg North and Edenvale stores, oversaw daily operations, sales management, and customer service, achieving store profitability and driving a positive shopping experience.

Advanced Project Management (Distinction)

Education record

Research in Zoology (Incomplete)

Matric Exemption,