LAC Global, headquartered in Singapore, is Asia's largest specialty retailer of nutritional products, vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. In this role, I am responsible for all online marketing campaigns & online sales in terms of acquisition marketing, strategy management, execution, as well as optimization across channels. This includes mentorship & education, day-to-day tactical & strategic ad ops, data analytics in order to drive performance improvement. I am also looking at marketing impact across marketplaces like Shopee, Lazada & Amazon.The LAC brand is distributed globally including Asia Pacific, China, USA, Central & South Americas, Middle East, operating over 220 retail stores in Singapore, Malaysia, Philippines and Taiwan ROC. LAC is dedicated to ensuring consumers stay well, and live life to the fullest. We carry brands like GNC Live Well, LAC Nutrition for Life, Xndo Food for Life, Optimum Nutrition, MuscleTech, and more. Part of the V3 Group, a sister company to OSIM International, TWG Tea, Bacha Coffee, Le Cabestan and Futuristic.

In this role, I am teaching professional certification classes in Digital Marketing. I am also the Digital Marketing Mentor and Coach for SMEs GO DIGITAL in collaboration with Enterprise Singapore (EGS).Modules:Digital Marketing Tools & Techniques- Digital Consumer Journey- Email Marketing & Marketing Automation- Paid Search Advertising (SEM)- Display & Programmatic Advertising- Search Engine Optimisation (SEO) Social Media Marketing- Basics of Social Media Marketing - Social Media Monitoring and Responding Strategies - Social Media Channel Promotion (Facebook, Google AdWords, Instagram, YouTube and Others) -Social Media Crisis and Reputation ManagementDigital Marketing Analytics- Getting started with Google Analytics - Navigating the Google Analytics web interface- Setting up goals, interaction tracking and reports- Advanced segments - Analytics tracking code - Actionable insights and the Big Picture- Google Analytics Certification Test

In this role I oversee public web properties & supporting infrastructure. It includes online tools & web applications project management, on-page search engine optimisation, web analytics, website content management, digital campaigns, site enhancements, leads attribution workflow and implementing key Marketing Technology. I've successfully migrated our html website to Adobe Experience Manager (AEM) platform along with other backend integrations to new customised app & funds engine. Some of which cross integrates with our internal as well as DBS applications. Manulife has recognised my role as an agile methodology evangelist with the Professional Certification in Agile Product Ownership (ICP-APO) the agile mindset in facilitating transformation.Website Operations & Management:• Manage resource schedules, workflows and deadlines associated with website content projects and site enhancement activities (Both Regional & Local)• Drive and manage SEO efforts with keyword optimization, content tagging and metadata management to improve organic ranking• Engage in creative development and production activities to support the execution of digital marketing campaigns• Advise marketing team & local stakeholders on best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance• Collaborate with digital agency to design, develop and implement digital projects• Make use of statistics and web standards to analyze and make recommendations for improved conversions, engagement, execution, & MROILead Management Operations & Management:• Own the lead handling process and workflow• Enforce data governance and support campaign owners to upload lead contact details into CRM• Ensure all online campaigns are trackable in terms of deliverables, performance, & ROIMarketing Automation:• Personalised user experience based on previous user interactions• A/B test for better conversion rate

In this role, I am heading the digital strategy team with a team of performance marketing specialists, Salesforce Sales & Marketing Cloud specialists, and data analysts. This includes developing & implementing performance driven growth strategy that can touch all elements of digital marketing, including website development, content writing, SEO, Google Ads & Analytics, Facebook campaigns & pixel implementation, LinkedIn lead nurturing strategies, as well as growing and activating brand advocates through Instagram, Salesforce Marketing Cloud & Twitter. Performance Marketing:• Responsible for planning and budgetary control of all digital marketing;• Identify target audiences/influences within key market segments & create a diverse marketing mix to reach each audience, integrating digital marketing, events, and social media;• Oversee SEO strategy & execution to improve organic search results;• Day-parting, A/B testing, heat-map etc. to optimize for lowest CPL. Data:• Develop a metrics/analytics program to demonstrate measurable return on marketing investment and optimize the impact of marketing activities;• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes;• Hypothesis building testing and execution to understand consumer behavior.Website:• Product Owner: Revamped the cms website of over 2k pages. Manage backlogs & enhancements, while collaborating with internal stakeholders, IT and managing external resources.CRM:• Develop and maintain comprehensive account profiles and target personas, and oversee a database of contacts to align marketing and sales in defining the target audience required to achieve account goals;• Oversee development of branded CRM program, including platform and agency selection, content development and ongoing journey optimization to maximize business outcomes;• Develop Life-cycle Strategy for existing consumer base in line with global strategy.

Being part of the Toppan Group, we support markets across Asia & America. We’re full-service advertising agency that is passionate to deliver cost-effective advertising solutions; at the right place, right time, and with the right message. Our integrated advertising solution includes both online and offline, creating a true groundbreaking 360 brand experience. We help our clients develop, execute and manage budget for our client's Marketing strategy. Cultivate brand awareness, generate and nurture qualified demand, and drive revenue from new prospects as well as existing clients. In my role, I'm responsible in creating the business plan and delivering against the business objectives.• Lead and manage the overall performance of the digital & Offline media team• Implemented SEO for companies that increase their keyword rankings to page 1• Align diverse stakeholders including C-level executives, partners, clients and sponsors• Established community based program involving digital media, marketing, internet and events• Developed and activated successful social campaigns for clients with Facebook, Linkedin and blogs• Integrated holistic marketing for ATL, BTL and launches effectively. Measure marketing and media ROI efficiency through media buy reports, integrate online into the holistic marketing function• Work with cross-functional counterparts & In-house Web Developer for end-to-end tracking of digital campaigns, align strategy & improve ROISome other brands I’ve worked with: Karcher, Schneider Electric, Spring Singapore, Farrer Park Hospital, SATS Ltd, Deloitte Singapore, Todai, Nanyang poly, Toppan Merrill and more.

Main Role: Business Development & Managing a high-pressure design and media team specifically formed to run campaigns creatively and strategically to fit our client’s goal and budget. Secondary roles: Include growing the Agency’s relationship with clients and constant sourcing new business development opportunities to contribute to the company’s bottom-line.• Fully involved in the workflow process from receiving brief from client, proposing timeline, brainstorming for proposals with Media & Creative department, to A/B testing for optimal results.• Managing expectations and creative output, other job responsibilities include: Administrative duties, being responsive at all times of the day for new projects and delivering optimal work• Consistently achieved targets, and generated additional revenue• Analyzing statistical data & Competitive Analysis to recognize potential growth areas• Vast experience working with all levels of management across a wide range of small to large businesses.Various Sectors: Financial sector, Education, F&B, Government, Healthcare, Non-Profit organizations, Consumer products, and IT sector

• Collaborate cross-functionally in developing and identifying a full pipeline of prospective clients within territory.• Create customized solutions based on thorough client discovery conversations and deep understanding of advertiser’s marketing objectives.• Engage Enterprise clients across any and all functions that contribute to advisory or decision making roles within the Enterprise.• Manage sales process from initial engagement, through to influence, collaboration and close.• Manage successful client deployments ensuring high client-satisfaction, renewal, and deep penetration of customer organizations for incremental business, in partnership with specialist deployment teams• Meet or exceed key performance indicators including revenue quota and performance reviews.

• Oversee the development of the Project Brief and Business Case• Manage expenditure levels, set stage tolerances and ensure funding for agreed expenditure is available• Authorize or reject proposed changes to cost or timescale beyond tolerance levels and all proposed changes to scope, checking for possible effects on the Business Case• Liaise with Client and Back-end staff on progress• Hold a Post-Project Review to ensure benefits are realized