Hooman Karagah Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

- Develop SEO and content strategies to increase organic traffic and improve search engine rankings;- Conduct thorough keyword research to identify strategic content opportunities;- Optimize existing content and create new content tailored to SEO needs and the goals of the target audience;- Manage and execute the planning, writing, editing, and publishing of content across various platforms;- Increase backlinks, thereby enhancing brand exposure in organic search;- Monitor, analyze, and report on website and content campaign performance using analytics tools;- Perform SEO audits and analyze keywords, rankings, backlinks, and market share in comparison to competitors;- Work collaboratively with the web team to create and implement data-driven A/B testing experiences and Account-Based Marketing (ABM) tactics/personalization;- Aim for constant optimization of conversion rate (CRO) on key landing pages;- Strive to improve the website user experience to achieve higher conversion rates;- Analyze data to identify trends and provide actionable recommendations for future SEO strategies.

Canada

Strategic SEO Planning: Develop and implement customized SEO strategies to enhance online visibility, drive organic traffic, and improve search engine rankings.Keyword Research & Optimization: Conduct in-depth keyword research to identify high-value search terms, and optimize website content for maximum relevance and performance.On-Page and Technical SEO: Execute on-page optimization techniques and address technical SEO issues to improve website structure, user experience, and search engine crawlability.Link Building Strategies: Develop and execute effective link building campaigns to enhance domain authority and increase the overall SEO profile of websites.Performance Analytics: Utilize tools like Google Analytics and Search Console to track and analyze website performance, user behavior, and key SEO metrics. Provide data-driven insights to optimize strategies.Content Marketing Integration: Collaborate with content creators to align SEO strategies with content marketing initiatives, ensuring a holistic approach for improved results.Client Communication: Foster strong client relationships through clear communication, regular updates, and transparent reporting on SEO campaign progress and results.Stay Updated on Industry Trends: Stay abreast of the latest trends and algorithm updates in the SEO industry to ensure the application of cutting-edge strategies.

Montreal, Canada Area

Grow daily organic search traffic to both mobile and desktop sites:• Establish and own performance monitoring reports and KPIs measuring the effectiveness of SEO strategies in achieving the designated goals• Keep up with search algorithm updates to inform the organization, adjust strategies and tactics and monitor for impact• Proactively identify on-page SEO opportunities related to site structure, internal linking, page code, and content• Work with content team to analyze and optimize daily content production to increase search engine visibility and generate unique referral traffic (reviewing page title, URL, metadata, alt text, in content linking, etc.)• Supervise design and development of new templates and changes to existing templates for adherence to search best practices• Lead at a minimum quarterly SEO refresher and new hire sessions with Edit SEO counterparts and as needed sessions on new search enhancements• Work on link building, outreach campaigns, social media best practices, etc. to support and grow SEOrankings• Analyze search terms, inbound link data and keyword opportunities for new editorial content planning• Conduct periodic competitive analysis of keyword and content performance, strategy, and tactics to identify opportunities for search traffic growth• Monitor Google and Bing Webmaster Tools and address reported issues

Montreal, Canada Area

Responsibilities:• Responsible for the growth and expansion of 200+ Local, International and E-commerce Campaigns• Built, implemented and updated effective SEO strategies• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments• Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI up to 13:1• Experience working on different CMS like: WordPress, Magento, Drupal, Joomla• Performing different scale On-page and site audits and recommendations:- Keyword Research - Online market research using SEMrush and Ahrefs - SEO site audit - On-Page SEO Optimization - Off-Page(backlinks) SEO analysis and outreach - Crawl Errors checking - Google Properties Optimization - Content Optimization - Google Penalty recovery expert - Conversion Rate Optimization - E-Commerce product optimization - Citation optimization - SEO Reports - Graphic Design - Website Design - HTML and CSS - Expert in SEMrush, Ahrefs, Google Keyword Planner, Screaming Frog and SEO surfer

Iran

A leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets.• Built and Trained retail visual merchandisers and Brand Ambassadors team of 10 people• Signed contracts for in-store branding and signboard installations• Increased 10% of sales and 22% of visibility• Helped with the launch of 3 new models of Sony Mobiles (Xperia Z1, Xperia Z1 Compact and Xperia Z2 )

Iran

A multinational networking and telecommunications equipment company• Implemented BTL services of Huawei Co.• Led a BTL project from beginning to completion• Interviewed, Recruited and Trained Iran retail visual merchandising and road show team of 63 people• Developed a merchandising system with a competitive edge covering 2000 Outlets respectively in Tehran and 14 major cities of Iran through data collection and analyzing data from reports such as sales, availability and stock weekly and monthly report• Achieved 10% of product visibility in a year in very competitive Market• Signed contracts for shop branding and sign board installations

Iran

• Negotiated and installed digital signage application in order to create digital Media in Point of Sales• Interacted with clients such as Danone and Dettol to ensure implementation of all plans according to clients’ standards• Developed brand building standards as part of the Trade Marketing plans• Monitored and drove accuracy of all executed plans, including training, merchandising, data collection, Promotional Plan, Innovation and etc.• Produced weekly reports such as availability and sales report of desired brandsDessini projectA local company producing and importing Kitchen wares and Home décor• Recruited, Built and Coached the Merchandising team (8 People) of Tehran within 100 Tehran Brand shop and Key accounts stores and about 55 outlets in Provinces• Provided market research of competitors, monthly sales and availability reports

Iran

One of the oldest multinational FMCG companies including products in food, beverages, cleaning agents and personal care products such as Lux, Sun silk, Clear, Dove and Lipton• Achieved the Sales target of about $250.000 in key account Stores in Tehran and 6 main cities in Iran • Supervised the in-store promoter who was responsible for increasing visibility and sales

Iran

• Achieved target of in-store visibility for 600 outlets of Tehran• Collected data and produced availability report for the Tehran merchandising team • Produced weekly reports to monitor smuggled products (Same product produced out of Iran) in Tehran • Collected the weekly data of competitor’s marketing activity, sales promotions and prices.• Lab Expert

Aec, Internet Marketing

Activities and Societies: This program allows students to acquire skills that will enable them to exercise the profession of internet.

Vocational, Professional Sales

Associate'S Degree, Pure Chemistry