Building something exciting.

Performance Marketing Agency.Growth Marketing • Blockchain • Private Equity • Luxury E-commerceAt Cinder, our success is measured by yours. We focus on driving business growth and measurable ROI. Talk to us today.

Creating better marketing.

• Focused on enhancing top-line growth through global digital initiatives.• Built US$270mil+ in AUM.• Spearheaded campaigns aimed at attracting ultra-high-net-worth individuals(UHNWI).• Strategized SEO, SEM, social media, and online presence to massively increase user engagement and interest.

• Managed social media and e-commerce marketing operations, aligning with revenue objectives and long-term growth goals.• Implemented a 5-year growth roadmap through effective strategy and stakeholder engagement.• Collaborated with various internal BUs and external vendors to drive adoption for RWS initiatives.

• Responsible for the growth of regional e-commerce activities to drive top-line growth• External Advisor to Banyan Tree Group, Montigo Resorts, The Residence(Greater Asia), Bintan Resorts International, and others.• Grew a Marketing team to over 12 members (SG & China HQ) in 1.5 years.• Strategized various growth hacking strategies and increase returning customers by over 180%.• Created blueprint for China HQ to vastly increase Chinese user acquisition and revenue generation by… Show more • Responsible for the growth of regional e-commerce activities to drive top-line growth• External Advisor to Banyan Tree Group, Montigo Resorts, The Residence(Greater Asia), Bintan Resorts International, and others.• Grew a Marketing team to over 12 members (SG & China HQ) in 1.5 years.• Strategized various growth hacking strategies and increase returning customers by over 180%.• Created blueprint for China HQ to vastly increase Chinese user acquisition and revenue generation by over 150%.• Spearheaded viral campaigns to create awareness for Singapore Airlines, Dream Cruises, Royal Caribbean, Disney Orchard Lightshow, TGV Cinema, Sentosa Neon Pikachu Event, Bangkok The Market Mall, Gardens by the Bay Sakura Matsuri 2018 & 19, Gardens by the Bay Tulipmania 2019, and many others.• Spearheaded the shift to AI Chatbot system, leading to top-line revenue increase of 43% over 3 months. Show less

• Advice internal marketing team on charity drive initiatives and advertising mediums.• Look after social media and search platforms, and analyse data for the director reports.• Strategize marketing contents for charity drives and investor meetings.

• Responsible for all major social media channels and partnerships.• Planned and executed the growth hack marketing strategy canvas.• Performed all strategies with lean-startup methodology.• Coordinated with large VCs and Family Funds for project fundraising, namely Golden Gate Venture, Far East Capital, and 2 others.