As the COO of our company, I have the privilege of leading a diverse team of over 70 talented professionals responsible for operations in Austria and Switzerland, with the majority of our team members based in these countries. Additionally, we have some members working remotely from various locations, including India, the US, contributing to our global reach and perspective. This role came after a transformative period as CDO, where I laid the foundation for our company's technological and digital transformation.Key Responsibilities and Achievements:• Digital Hub Initiative: One of my main achievements was establishing a Digital Hub in both Austria and Switzerland. This strategic move not only streamlined our operations but also significantly cut costs, proving to be a major financial benefit. More importantly, it played a crucial role in attracting new talent and developing our existing team members.• Data Warehouse Implementation: I led the implementation of a data warehouse, a pivotal project that transformed how we handle data. This has allowed for quicker, more precise data-driven decision-making, setting us apart in our industry. It's also led to the creation of innovative data products and opened up new revenue streams in areas we hadn't explored before.• Global Collaboration: A key part of my role involves engaging with our global teams in the UK and US, ensuring that we have unified strategies and shared learning experiences. I've also focused on fostering relationships with neighboring countries to enhance cross-border collaboration and exchange of knowledge.In my position, I aim not just to lead, but to create an environment where innovation is the norm, and every team member, regardless of where they are, feels empowered to contribute. Moving forward, my goal is to continue enhancing our company's (digital) capabilities by leveraging both global insights and local expertise, shaping the future of our industry in the process.

Co-founded and developed Caerus Equity, a venture focused on building companies and launching innovative ideas from the ground up, helping them scale and thrive in various industries.

Leading iProspect as the Managing Director was an incredible journey filled with diverse challenges and achievements. My role involved a strategic balancing act: delivering expert internal services, acquiring new business, and maintaining strong client relationships. We approached our clients with a unique tiered system, ranging from comprehensive engagement in Tier 1 to more streamlined contacts in Tier 3, all supported by management dashboards for clear communication and effective service.Here are some key highlights from my tenure:• Evolving Our Digital Strategy: At iProspect, we transitioned from a focus on performance media to a more holistic digital strategy. This shift led to the creation of campaigns with high returns on ad spend and innovative dashboards, which garnered attention across the EMEA region.• Cultivating a Diverse Team: I was passionate about assembling a team diverse in skills and backgrounds, moving away from the traditional German-speaking teams prevalent in Swiss agencies. This approach created a collaborative environment where everyone was dedicated to top-notch client service.• Restructuring for Success: We restructured our operations by dividing responsibilities between two directors in Zurich and enhancing our digital non-media services in Geneva. This move streamlined our processes and improved our operational efficiency.• Focus on Industry Presence: While we participated in Swiss conferences and showcased our new strategies, our main goal was always to produce exceptional case studies and continuously refine our methods. We believed in letting our work do the talking, a philosophy validated by the positive feedback from our clients.The impact of this period at iProspect is evident in the career growth of our team members, many of whom have moved on to leadership roles at prestigious companies like PWC, Salesforce, Swarovski, and Estée Lauder Companies.

In my time at Dentsu, as part of the media line of business, I had the opportunity to wear multiple hats and contribute significantly to our growth. One of my key contributions was introducing new digital products, which not only opened up new revenue streams but also elevated our market standing. Additionally, I took the lead in training our client-facing digital teams, ensuring that each client received a tailored digital strategy that perfectly suited their needs.We also embarked on an exciting project where our team served as pioneers in testing a novel digital approach. This involved collaborating with our colleagues in Switzerland and India and experimenting with innovative workflows and tools to enhance efficiency. The success of this approach was so remarkable that it was later implemented on a global scale at Dentsu.When I joined Dentsu, it was a small team of 30 in Switzerland, almost like a startup in its feel and agility. Being part of its growth to a nearly 1000-strong workforce was nothing short of extraordinary. We transformed from a small-scale operation into a formidable corporate presence, driven by strategic acquisitions and a flexible adaptation to evolving business processes. This period at Dentsu wasn't just a phase of professional growth but a remarkable chapter in my career, marked by significant learning and success.