X-ZELL is an award-winning medical technology company specialising in innovative laboratory solutions that enable same-day cancer diagnoses from minimally invasive sample material – we call it next-generation cytology. X-ZELL was ranked second-most innovative healthcare start-up in the world in 2020 and has since won the coveted MedTech Innovator APAC competition as well as the Abstract Award at the 2021 European Conference of Cytology.

Founder of GROTE Int., a boutique media consultancy and content agency focusing on growing small- and medium-sized businesses in commercial road transport and the automotive industry.

Co-founder and Editor of Global Trailer magazine, the only B2B publication dedicated to the $90b trailer and ancillary equipment community. Conceptualisation and implementation of international content marketing campaigns and networking events under the Global Trailer brand.

Operational management of 12 national and international B2B titles (print, digital, social media) across commercial road transport, logistics, infrastructure, waste management, as well as lifestyle. Responsible for strategic product development and brand management to grow both readership & advertising sales. Full-time Editor of Prime Mover magazine and Global Trailer magazine. 11 direct reports (full-time) in addition to a pool of local and international contributors (full budget responsibility). Appointed to Prime Creative Media’s strategic management team in 2016.Portfolio: Prime Mover ∙ Trailer ∙ Global Trailer ∙ Diesel ∙ Logistics & Materials Handling ∙ Roads & Civil Works ∙ Waste Management Review ∙ Education Matters ∙ Which School ∙ Wild ∙ BeanScene ∙ Global Coffee Report

Editor of Trailer Magazine & CRTNews, Australia's leading electronic news resource for the transport and logistics industry.

Responsible for concept development, program co-ordination, speaker management, marketing and PR at Australia's first global leadership gathering for the logistics & transport industry. Event successfully concluded in April 2014. Resumed role in July 2015 for the 2016 event.

National and international news coverage, feature writing, photography, TV production. Key clients: Funke Mediengruppe, Gruner + Jahr, Syburger Verlag & Motor Presse Stuttgart.