Responsible of product development to Chilean market. Negotiate and plan, products with Chinese suppliers. Management and implementation of North American brands in local market. E-commerce management. Campaigns planning and execution in social networks and points of sales. Negotiate with local partners, products margin, cost and quantities.

Responsible for the definition and update of the product portfolio for the Central and South American Region, long term strategy and product plans. Analyze the market, competitors, technology and developments in order to find new business opportunities for new products. Guide and drive the development of new products from the initial phase until the final product, in order to get the optimal combination of performance and price in time for the defined market segment. Create and develop brand campaigns according Brand guidelines. In charge of the P&L of multiple categories in each of the countries involved.

Responsible for the creation and development of the brand and product, creating the image, marketing campaign strategy and product pricing. Negotiate with costumers, prices, quantity volumes and sell out and stock analysis. Social Network management. Long term budget administration. Selection and training of sales team.

Responsible for the selection, prices and stock of the products according to the company budget and goals. Marketing campaigns development for the entire year plan. Budget management, forecast planning and execution. Direct involvement in the opening of 5 new stores in Chile, negotiating marketing support, sales team training, store layout and launch marketing and commercial campaign.BL managed during this periods were TV, Photo and Video Camera, Mp3, DVD, Audio and Video Games.

Responsible of the administrator of a boutique Hotel in a South region of Chile, selection and training of the team. Look for long term business opportunities.Brand Manager of an electronic recycling family company. In both of this entrepreneurships I learn to manage small budgets, personal staff management and trainig, and to negotiate with customers and suppliers.

Realización de estudios de Marketing