Boxxy is a Proptech company within access solutions. The solutions could be bought either with a recurring payment or with a one-time fee or with a combination. I am responsible for the entire sales process; internal salespeople, customers and resellers/wholesale. We work with several different types of clients who have either municipal, private or commercial ownership. We work with both self-developed digital products and resell other companies products integrated into our solution. Since the start, we have already managed to get many of the largest property owners in Sweden as customers.

During the eleven years I was active in this Proptech company, sales increased tenfold to over SEK 100 million in turnover. The last two years before we sold it, profitability were in focus and earnings went from negative to thirty-four percent of sales, with growing turnover. In addition to being responsible for sales, I worked in the board and management with strategy and change management. The company started with product development and working with self-developed analog products to working with self-developed digital products, which included the establishment of a technology department. This in turn meant that customers and dealers in completely new segments would be handled by the sales organization. Over the years, parts of the production were also moved from abroad to Sweden, which meant setting up a completely own factory. At a later stage, parts of the production were moved from Sweden to another country. I have also worked with financing and capital raising at various times over the years. I have been involved in smaller and larger reorganizations, which included, among other things, both recruitment and reduction of personnel within various departments. I have been involved in managing the company both during the growth phase and during the profitability phase. I initiated and also participated in the entire sale process of the company to a new owner. I also worked as acting CEO for a period.I built up a dealer network in the nordics. I also built up a sales department with both internal sales and regional sales managers with their own budgets. With my help, the company started working with digital products and services. I initiated that the company started to charge for its systems and services on an ongoing basis (Saas). The company has also expanded to deliver to commercial properties. I initiated the work to be prescribed in technical construction documents and set up an effective lead generation for both sales and marketing department.

I worked with brokerage/sales of securities such as funds, equity bondsas well as insurance solutions within capital, pension, life,accidents etc. Both private (b2c) and business-related (b2b) solutions. Together with two colleagues we set up our own new department that focused onbrokerage of securities within or outside an insurance solution. We set up a sales organization with both callcenter, internal sales and brokers with both personal and team budgets.I learned; to start a new department / intrapreneurship, leadership, personnel responsibilities, budget responsibilities, planning, business development, strategy, corporate culture / team building, goal management, streamlining, recruitment, presentation technique/ communication, crm, relationship building and operational sales to both b2b and b2c.

I worked with brokerage of securities such as funds, equity bonds and the like as well as insurance solutions in capital and pensions with a focus on private (b2c) solutions. I was almost every week the best seller at the company and exceeded all set budgets. The work involved working with the entire sales chain. Firstly, to call completely new (cold) customers and invite them to a meeting or a seminar (wealthy customers) and then to hold the seminar. Secondly, to conduct the personal meetings. After the meetings, also produce a needs analysis and then based on the analysis produce a proposal and create a quote. Then present the quote and finally place an order. The work required and I learned; high knowledge, high confidence, good presentation techniques and good communication both in front of large groups and in individual meetings, the importance of crm-systems, b2c.

I worked with outgoing calls with customer (b2c) contact and partly with various campaignsand offers such as loan extensions, as well as discussions withcustomer to ensure that late repayments were paid.I learned; sales, customer contact, communication, closing, time management, crm, negotiation, responding to objections, b2c.