Sebastian Romanus Email & Phone Number

Gräfelfing, By, De

Sulzbach (Taunus), Hessen, Deutschland

Strategic:- Work closely with the CXO and Brand Comms stakeholders to develop, support, and activate all relevant (brand) marketing experiences within the digital ecosystemSocial Media Management:- strategy development and execution to expand social media channels and online presence- leadership and guidance to the social media team- focusing on close collaboration with brand marketing stakeholders- foster implementation of more efficient ways of working among teams Influencer Relations:- Lead the further-development of a comprehensive influencer strategy, including international rollout and the establishment of KPIs and data-driven insights.- Foster relationships with influencers and key stakeholders to amplify our brand message and drive engagement.Digital Brand Experience:- Drive the development of branded entertainment formats and explore opportunities for innovative experiences.- Collaborate and development of Roblox and Twitch initiatives, making them internationally scalable and impactful

München, Bayern, Deutschland

Consultant for Management, Sales & Strategy I Digital business models and commercial growth I AI, media, entertainment, e-commerce I B2B & D2CCurrent/recent projects:For a major German TV Broadcaster:- Development of a audio competitor benchmark including company positioning, advertising partners & products as well as revenue and sales strategy- Formulation of content distribution & monetization models as well as recommendations to optimize the paid strategyFor major German Publishing house:- Development of opportunities to increase reach of podcasting including project plan and holistic activation plan For German social media agency;:- Business development: strategy for AI-powered podcasts including distribution & monetization

Berlin, Deutschland

• Managing Director Germany with full P&L responsibility including oversight of all content and marketing/growth spend• Budget ownership for content & marketing investments (paid digital, social marketing, TV, OOH etc.)• Spearheaded the digital audio and video content strategy, driving significant growth in subscriber base.• Grew subscriber base by factor 2,5x since January 2022 and simultaneously reduced content spend significantly• Implemented off-platform distribution of podcasts and initial ad-monetization setup• Increased CLV (customer lifetime value) while decreasing CAC (customer acquisition cost)

Berlin

• CEO Germany with full P&L responsibility for the company• Achieved a revenue growth of more than 20% YOY to 50+m€• Reached profitability in Germany and remained profitable since then by working on all revenue and cost levers, e.g. implementing new revenue streams, increasing internal margins and maintaining a high cost discipline• Constantly expanding the business across multiple social media platforms, e.g. YouTube, Instagram, TikTok etc. generating incremental revenue• Increased media sales by implementing new ad products • Ongoing adjustment of company’s strategic positioning to reflect permanent market changes

München

• Managing Director for the GSA region with P&L responsibility• Built up of GSA operations located in Munich & Cologne while also promoting synergies with teams across all territories globally• Annual revenue growth of more than 60% YOY• Operational responsibility for sales of branded entertainment and media (across all ad products), talent acquisition and production of original programming• Driving local integration into The Walt Disney Company Germany

http://beon.aolnetworks.com/