Sebastian Wezyk

Sebastian Wezyk Email and Phone Number

Strategy and Marketing Advisor @ Warsaw, PL
Warsaw, PL
Sebastian Wezyk's Location
Warsaw, Mazowieckie, Poland, Poland
Sebastian Wezyk's Contact Details

Sebastian Wezyk work email

Sebastian Wezyk personal email

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About Sebastian Wezyk

Sebastian Wezyk is a Strategy and Marketing Advisor at Sebastian Wężyk STRATEGY AND CONSULTING. He possess expertise in brand management, marketing strategy, fmcg, marketing management, strategy and 10 more skills. He is proficient in French and English. Colleagues describe him as "I am honored to recommend Sebastian as an outstanding Head of Marketing department. Over the time of working under his leadership, I have had the opportunity to observe his unparalleled knowledge in marketing and exceptional leadership skills. He is a true leader who can inspire and motivate his team to meet expected goals. His deep understanding of marketing tools and excellent skills in the field of communication not only allow him to generate innovative strategies but also to effectively implement them in practice. He is creative, always open to new ideas and approaches but reasonable at the same time. He always provides support and development opportunities to his team members at all levels. He is a great person to learn from as he will always devote extra time to go through the details if needed. It was a true pleasure to work together. I highly recommend Sebastian as a head of marketing department for any organization seeking an experienced and capable leader who can build a long term successful brands. " and "Sebastian is a great manager with extensive knowledge and strategic background. He knows trends and works "out of the box". He was an excellent sparring partner for me on digital topics and a supportive boss. He cares very much about the atmosphere in the team. I have very good memories of our cooperation and I hope that our professional paths will cross again one day :)"

Sebastian Wezyk's Current Company Details
Sebastian Wężyk STRATEGY AND CONSULTING

Sebastian Wężyk Strategy And Consulting

Strategy and Marketing Advisor
Warsaw, PL
Sebastian Wezyk Work Experience Details
  • Sebastian Wężyk Strategy And Consulting
    Strategy And Marketing Advisor
    Sebastian Wężyk Strategy And Consulting
    Warsaw, Pl
  • Sebastian Wężyk Strategy And Consulting
    Strategy & Marketing Advisor
    Sebastian Wężyk Strategy And Consulting Nov 2023 - Present
    Warszawa I Okolice
  • Makro Polska
    Head Of Marketing
    Makro Polska Jun 2022 - Oct 2023
    Polska Warszawa
    Reporting Line: CEO & board member / Direct reports: 28• Preparation and implementation newly announced global "SCORE" strategy of returning to the roots of wholesale trade in Poland,• Digitization BTL marketing activities & implementation of a new digital Makro.pl, APP, CRM,• Small businesses and own purchases TG management,• Creation of B2B / B2C activation from scratch,• Co-management of marketing activities of the "ODIDO" retail chain,• Department reorganization and preparation new way of working between the departments (internally & externally)
  • Credit Agricole Bank Polska S.A.
    Integrated Marketing Communication & Digital Director
    Credit Agricole Bank Polska S.A. Sep 2021 - May 2022
    Warszawa, Woj. Mazowieckie, Polska
    Reporting line: MKTD director / direct reports: 24• New communication platform reaching especially Young TG, • Intensification share of digital marketing acquiring new customers including new leads’ strategy• Preparation & implementation new banking APP • CA rebranding both: in communication and physical bank branches in Poland,• Introducing new cashless formats with customer benefits communication.
  • Castorama Poland
    Marketing Communications Director
    Castorama Poland Aug 2014 - Jul 2021
    Reporting line: Board Member / MKTG director/ Direct report: 9• Creating and implementation new strategy for Castorama brand with business results responsibility• Responsible for brand consistency across all channels: online & offline• Expanding Castorama social media platform• Managing offline & online diverse production process• Leveraging the biggest DIY education CSR program• Co-creating strategy for CSE markets across Kingfisher group
  • Ekstraklasa S.A
    Communication & Pr Director
    Ekstraklasa S.A Sep 2013 - Aug 2014
    Warsaw, Masovian District, Poland
    Reporting line: GM & board member / Direct report: 5• Rebuild image of “EKSTRAKLASA” brand thorough to digital & PR activation.• Creating & introducing online strategy with the biggest football web page & daily updates in PL.• Crisis management coordination together with partners and board of directors.• Establish media & partner relations including government lobbing.
  • The Coca-Cola Company
    Senior Marketing Activation Manager
    The Coca-Cola Company May 2012 - Aug 2013
    Warsaw, Masovian District, Poland
    • Create & introduce marketing strategy for: Coca-Cola Lights product portfolio with offline / online support. • Grew Coca-Cola Zero volume +11%, without cannibalizing Coca-Cola Light volume.• Improved PL grassroot program and introduce it in CSE countries, rewarded as “The Best Sport Youth Program”by DEMES• Develop social media platform with engagement rate up to 300%,1 million views, 8th position in FB PL.
  • The Coca-Cola Company
    Brand Activation Manager - Coca-Cola Euro2012
    The Coca-Cola Company Jan 2011 - May 2012
    Warsaw Area, Poland
    Direct report: 1• Establishing Coca-Cola as leader of Euro2012 event in Poland based on local marketing strategy.• Creating and introducing portfolio, price, packaging strategy for PL & UA more than 40 SKU.• Build from scratched strategy and communication platform for Coca-Cola portfolio based on football & Robert Lewandowski assets first time use in Coca-Cola company, fully support by media. • Develop the biggest polish grassroot program with results of 38k teenagers off- line engagement and on-line visited more than 500k times. • Officially company spokesman and key contact person in PL for UEFA cooperation.
  • The Coca-Cola Company
    Brand Manager - Juice Beverages
    The Coca-Cola Company Jul 2008 - Dec 2010
    Warsaw Area, Poland
    • Build new business model for juice drinks and successfully launched Cappy brand in PL& CEE.• Deliver double digit growth of Cappy volume results 3 years in row in PL.• Independently managed more than 50 SKU, supervising trade marketing and logistics process.• Actively creating with European R&D and research relevant product formulas for PL & CEE.• Developed and coordinated national sampling program and POSM
  • Agros Nova
    Brand Manager - Łowicz
    Agros Nova Aug 2007 - Jun 2008
    Warsaw Area, Poland
    Direct report: 1• Rebuild and develop Łowicz brand (sweet category products), as modern & premium products with results of first year: jams 1st position 43,6% VS; syrups 3rd 12% VS in category. • Established consumer & trade promo mechanism delivering +20% sales in 3 months. • Redefine portfolio strategy: single and family size products with new prices segmentation.• Introduced packaging and formula cost optimization; resulting in 10% raw materials savings.
  • Unilever Poland
    Senior Marketing Specialist - Gorący Kubek
    Unilever Poland Sep 2005 - Jul 2007
    • Successfully established “Knorr Gorący Kubek” as market leader for 2 years gaining 83% MS. • Launched with success new variants securing 5th and 6th position within 14 SKU range. • Leveraging central marketing assets locally and launched premium products; exceeded BP +12%. • Create and introduced first Knorr digital communication platform; resulting in 100k users monthly.
  • Unilever Poland
    Marketing Specialst - Amino
    Unilever Poland Sep 2004 - Sep 2005
    • Relaunched neglected Amino brand - dry products; delivered +12% volume growth in first year. • Developed first national portfolio activation for brands Amino, Saga, Delma, Kasia.• Optimized 44 SKU, resulting savings of 7%-15% raw materials keeping consumer satisfaction
  • Unilever Poland
    Traditional Trade Sales Analyst
    Unilever Poland Aug 2003 - Sep 2004
    • Supervising national strategic customers' monthly setting sales targets and monitoring results. • Introduced and coordinated independently national loyalty programs for wholesaler.• Data supply for Traditional Trade Business forecast process
  • Unilever Poland
    Modern Trade Key Account Trainee
    Unilever Poland Jul 2003 - Sep 2003
    Reporting line: Key Account Modern Trade manager- Project leader for Ahold Group 10th anniversary in Poland, responsible for development and execution national cross category (foods’ and cosmetics’) promotion support by POSM in 193 outlets.

Sebastian Wezyk Skills

Brand Management Marketing Strategy Fmcg Marketing Management Strategy Management Trade Marketing Marketing Research Marketing Segmentation Brand Architecture Customer Insight Market Research Business Planning Shopper Marketing

Sebastian Wezyk Education Details

Frequently Asked Questions about Sebastian Wezyk

What company does Sebastian Wezyk work for?

Sebastian Wezyk works for Sebastian Wężyk Strategy And Consulting

What is Sebastian Wezyk's role at the current company?

Sebastian Wezyk's current role is Strategy and Marketing Advisor.

What is Sebastian Wezyk's email address?

Sebastian Wezyk's email address is se****@****ver.com

What schools did Sebastian Wezyk attend?

Sebastian Wezyk attended Wyższa Szkoła Zarządzania I Bankowości W Poznaniu.

What are some of Sebastian Wezyk's interests?

Sebastian Wezyk has interest in Especially France, Squash And Jogging, Swimming, Digital Photography, Participant Of Warsaw Half Marathons, Member Of University Swimming Team.

What skills is Sebastian Wezyk known for?

Sebastian Wezyk has skills like Brand Management, Marketing Strategy, Fmcg, Marketing Management, Strategy, Management, Trade Marketing, Marketing Research, Marketing, Segmentation, Brand Architecture, Customer Insight.

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