Develop and execute high-impact, strategic PR programs to drive brand awareness and generate press momentum in the US. Manage PR-driven campaigns by partnering with cross-functional colleagues in communications, marketing, product, legal, compliance and finance. Write and edit a variety of external content including press releases, talking points, speaking abstracts and presentations; maintaining high editorial standards. Conduct media outreach as needed to expand awareness, develop coverage opportunities and shape reporting. Act as an embedded reporter in the business, identifying and developing storylines that advances business objectives. Drive communications synergy and cohesion, considering all audiences and coordinating across teams to maximize impact.

Managed social media strategy to position XpertsApp as a leader across social media platforms, including LinkedIn. Maintained trusted relationships with providers and leaders. Established ongoing communications to determine service line and market goals to help drive PR strategy.