Sebastian Azcona Astaiza Email & Phone Number

Bogota, D.C., Capital District, Colombia

• Led diverse operational model development for Suan projects across technology, administration, operations, legal, and finance. Managed 5-person team to meet project objectives.
• Managed Suan marketplace and transactive tokens development, from inception to MVP launch. Led ideation and execution phases.
• Articulated clear B2B growth and product development strategy with measurable metrics. Established three KPIs to enhance operational efficiency, reporting accuracy, and success rate, maintaining 80%+ execution rate..
• Delivered customized presentations to clients, offering solutions for specific business cases.

Bogotá D.C. Metropolitan Area

• Identified customer needs to drive growth strategies aimed at retaining and acquiring users, and conducted product experiments to test hypotheses, resulting in a 5X increase in overall user growth.
• Utilized data analytics tools to analyze user trends and behavior, providing valuable insights to inform strategic decision-making for both B2C and B2B initiatives.
• Executed discovery initiatives with end-users to understand pain points and gather insights to improve services, product, and overall user experience, resulting in a 8.5 net promoter score.
• Collaborated with the operational team to optimize processes related to financial risk, collections, customer service, KYC, and transactions, ensuring streamlined operations. Successfully maintained a transaction.
• Served as a Project Manager to perform business implementations, develop a sales strategy and make product improvements.

Bogotá D.C. Metropolitan Area

• Structure ongoing projects and present them to the business partners.
• Design and present proposals of projects over 10 million USD for new investors and clients, showingopportunities and possible return on investment, earnings, and risk potential.
• Prepare financial models to assess the actual and future value of ongoing projects.
• Perform the supervision of the project, coordinate different work activities, review compliance according to schedule.

Bogotá D.C. Area, Colombia

• Provide support to the CEO on needs related to customer relationships, financialanalysis, and adjustments of ongoing projects.
• Restructure and negotiate lines of credit to improve companies' cash flows and liquidity.
• Structure company annual budget and train employees to do so to improve financial performance andcapital structure.

Greater Chicago Area

• Review company financial records, reports and other information to check for accuracy and ensure details align with company goals and procedures.
• Designed and used new computer record keeping model that has helped improved efficiency and record keeping.
• Designed first proposal for new partner investors showing opportunities and possible return on investment, earnings and risks pontential.

London, United Kingdom

• Trader and Financial Analyst. Career-program focused on providing training in technical and fundamental analysis for trading CFDs and futures in forex, equities, and commodities.
• Daily and weekly strategy analysis of micro and macroeconomic data, trends and market flow.
• In-depth research into consumer and market behavioral patterns.
• Daily and weekly strategies of fundamental and technical analysis based on Tier 1 and Tier 2 data.
• Flow trader simulation: Simulation of an investment bank’s sell side and a hedge fund buy side, in making market in both order and quote driven markets.

London, United Kingdom

• Research project focused on the start-up environment and the main drivers that defined their failure or success once they entered the platform.
• Primary and secondary research analysing success factors for startups and their level of awareness.
• Recommendations for improving communication between startups and Amazon Launchpad.
• Improved the efficiency and quality by suggesting a more targeted filter of the program´s startups, keeping in line with the innovative objectives of the Launchpad platform.

London, United Kingdom

• Proposed and design a new project in collaboration with Virgin Money that aimed to attract 50% of UK university students into the services of the organisation.
• Proposed a platform to improve financial responsibility by tracking their expenses.
• Improved access to academic resources by establishing a partnership with an external institution.
• Increased attractiveness in terms of employability by improving their network of partners.
• Researched, analysed and presented findings to three directors for Virgin Money.

Corporate Finance Graduate Certificate, Finance, General

Bachelor Of Business Administration (Bba), Finance

High School, General Studies