Sebastian Behar Email & Phone Number

California, United States

Mountain View, CA, US

Mountain View, CA, US

Mountain View, CA, US

Mountain View, CA, US

Mountain View, CA, US

Manage recruitment cycles and achieve cohort goals for online degree programs, while building capabilities and infrastructure for the future success of these programs. Build integrated marketing plans to acquire and nurture qualified leads.

Mountain View, CA, US

New York, NY, US

• Integrated cross-functional collaboration among marketing, product, technology, and sales teams to identify growth opportunities and enhance the impact of marketing programs on sales.Key Achievements:
• Generated $5M annually in new sales and delivered over 550 MQLs per month by developing effective online marketing campaigns (paid social, display, retargeting, SEM, email). Led the in-house marketing team and three.
• Spearheaded the product development, go-to-market plan, and positioning of a new sales distribution platform with a cross-functional team (design, technology, and business development), servicing over 15 countries to.
• Improved efficiencies in sales processes, conversion rates, and nurture campaigns by leading the development and optimization of Salesforce, Pardot, Hubspot, and other marketing automation platforms.
• Led the business intelligence and reporting unit, connecting multiple information sources from marketing, sales, and operations data in Tableau and Domo, empowering business units to make data-driven decisions.

New York, NY, US

• As an Integrated Marketing Strategist, I took charge of planning, implementing, and analyzing marketing initiatives across various channels while overseeing a $3M budget and an in-house marketing team. My.
• Managed integrated marketing programs (online advertising, PR, events, and email marketing) in the US and international markets, contributing to a significant sales increase from $51M in 2014 to $74M in 2015.
• Successfully transitioned the marketing team from an intuition-based to a fact-driven decision-making culture by analyzing and providing ongoing marketing metrics. This encompassed lead generation, campaign.
• Outsourced and hired content marketing and online digital agencies in five different markets, enhancing the overall effectiveness and global impact of marketing initiatives.

Bogotá D.C, Bogotá D.C, CO

Private equity fund for strategic investment of capital in projects and companies in the early stages of growth. Responsible for the fund’s investments in consumer markets, media, and IT sectors.

Bogotá, D.C, CO

Company dedicated to build digital products for startups and enterprise clients, across mobile and web devices in Latin American markets. Founder of the business and marketing area of the company.

São Paulo, São Paulo, BR

• Led the market launch of the B2B advertising and media product portfolio, overseeing cross-functional implementation plans with engineering, editorial, and financial departments.Key Achievements:
• Contributed to 30% of the company's new income by supporting the sales team with custom content marketing and advertising campaigns for top advertisers and agency partners.
• Developed product positioning and messaging for products, including media buying for demand generation and brand awareness.
• Enhanced customer segmentation and analysis for identifying sales opportunities and executing nurture campaigns.
• Delivered research information and executed data solutions through the analysis of the online market, product portfolio, competitors, actionable insights, and product trends (ComScore, Omniture, Ibope, IAB, Pyramid.

Sopó, Cundinamarca, CO

• As a Marketing Analyst at Alpina Foods, I provided direct support in executing marketing plans for two leading brands in their respective categories. My role involved analyzing profitability indicators, tracking market.
• Achieved an 11% increase in revenue for the company's leading product through the successful launch of a multichannel marketing campaign and limited-edition products.
• Managed four agencies (advertising, media, packaging, and market research) to streamline collaboration and maximize the impact of marketing initiatives.
• Oversaw the brands' marketing budget of $3.8M per year, allocating resources for promotions, and offline and online media advertising.
• Appointed as one of the innovation members, contributing to the development of new products to enhance the company's product portfolio.
• Planned and executed the digital strategy for Bon Yurt, recognized as one of the industry's best digital strategies. The strategy resulted in the most visited webpage for the company in 2011.

Brentford, Middlesex, GB

• As a Marketing Assistant at GlaxoSmithKline, I played a vital role in defining and executing advertising plans for the category, both offline and online. I closely monitored competitors, conducted sales analysis using.
• Supported and tracked the execution of marketing plans for over 8 brands within the OTC category, contributing to their strategic success.
• Developed effective point of sale and medical visit strategies, including POP material, offers, and online strategies, enhancing brand visibility and engagement.
• Pioneered the development and execution of the first mass promotions BTL projects in the category, reaching and impacting more than 720,000 consumers.

Master In Integrated Marketing, Marketing

Bachelor Of Business Administration - Bba, Business Administration And Management, General

High School Diploma