Responsible for the day-to-day management of the firm’s client portfolio; creating and executing fully integrated Marketing & Communications campaigns to maximize customer profitability. Defining, developing and implementing an effective and strategic 360º Communications plan with appropriate marketing materials and programs for new and existing clients.Undertaking continuous analysis of competitive environment and trends.Managing client’s earned/free media presence in both traditional and digital channels for improving their brand awareness, reputation and recognition among its potential client as wells as the current consumer. Overseeing implementation of the communications strategy’s tools including campaigns, events, digital marketing, and PR. Anticipating, analyzing and interpreting market trends for establishing, on a continuing basis, long-term relationships with different market segments and achieving strategic alliances that will benefit both parties.

- Brand positioning - Identifying customers' insights- Activities of Public Relations and Communication- Creation, implementation, and control of the annual A&P Budget- Monitoring of marketing trends- Benchmarking / competition analysis- Inventory control and purchases- Analysis of costs and pricing - Launching of new products- Transforming brand's strategies into brand's plans- Development, implementation, and execution of marketing initiatives and activities for each brand- Creation of campaigns (print, web, social media, etc.), events, corporate responsability programs and sponsorships- Managing and developing P&L and driving market growth- Event planning- Finding qualified prospects- POS development, in-store communication and merchandising- Brainstorming new and innovative growth strategies

-International Annual Marketing Seminar planning-Export Sales & Marketing assistant