Sebastián Garro Email & Phone Number

Escazu, Cr

Costa Rica

I co-founded Red Stamp Media as a Digital Marketing and Advertising agency to provide services, mostly in Costa Rica. I was able to create a marketing and sales process to acquire clients, develop digital marketing frameworks, design marketing and sales funnels.In the first two years I was mostly doing all the process. Then I had the capacity to bring new rising talent and put a team together conformed of, web developers, UX/UI designers, content creators, SEO writers, creatives, copy-writing and more. Over the years, I was able to move Red Stamp Media into a more specialized agency of performance marketing and web development. The last two years, we transitioned to start implementing grow hacking and growth marketing techniques, which gave us the ability to excel from other advertising agencies.- Brought together multiple business units to collaborate on a project, resulting in a 220% reduction in operational costs- Developed a pricing strategy that increased revenue by over 300% in the last 3 years- Developed and implemented organizational policies and procedures to ensure compliance with legal regulations and industry standards in Costa Rica. - Developed and implemented a data-driven approach to decision-making, resulting in a 400% improvement in efficiency and time of the team.

Costa Rica

I had the chance to develop strategies according to the service, product, or field of the client. Optimization of marketing channels and implementation of new digital channels. Conduct research on digital media and campaigns such as Google, YouTube, Email Marketing, Display Ads, Social Media Platforms, E-Commerce. Designed strategies and optimization of Social Media advertisements, leveraging analytics from Google and Facebook pixel to optimize campaigns using this data. I used all of these to create custom and lookalike audiences, create retargeting campaigns, improve the CRO and ROI for every client. Development of Inbound Marketing strategies to attract prospects. Analysis of past and current marketing efforts to find gaps and opportunities and provide suggestions or implement changes.- “Buyer Persona” development based on research of digital media, habits, and platforms. Content Marketing for SEO and Implementation. I have also been involved in the design and development process of websites. Helping the team with UX research and design of the UI for the websites, email campaigns, and landing pages. I also leveraged the implementation of digital marketing campaigns, using third-party providers and freelancers when it was required, managing the entire process through scrum and agile techniques.I've also designed automation of drip email campaigns for e-commerce using Mailchimp and Klaviyo. For the reporting part, I manage to use platforms and tools such HubSpot, Hoot suit, Social Bakers, Plug-ins, Google Analytics, Web Analytics, Zappier, Business Facebook and Power Editor, Mailchimp among others.

Costa Rica

As a Marketing Manager at Specialized, I have confidently spearheaded a multifaceted marketing team, pioneering innovative retail and digital strategies that notably escalated sales and catapulted brand recognition. Leveraging my expertise in e-commerce, I successfully improved our online presence, boosting site traffic, and exponentially growing sales. An assertive leadership style led me to effectively implement a CRM system, seamlessly aligning marketing efforts, enhancing our sales team's efficiency, and forging a path towards consistent business growth. I bring a balanced blend of professional confidence and friendly approachability, raising a robust and collaborative environment that champions creativity and drives impactful results.Scored the development and execution of an annual marketing plan, aligning team efforts with business objectives.Devised innovative strategies to foster growth across retail and digital channels, leveraging emerging market trends.Bested the reduction and optimization of marketing spending, ensuring efficient allocation of resources.Improved existing sales channels and introduced new ones, boosting the brand's market reach.Built purchasing processes through data-driven insights and execution, elevating work efficiency.Led the design and deployment of a successful e-commerce channel, growing e-sales.Directed and refinement of retail and e-commerce campaigns, boosting brand visibility and customer engagement.Established and monitored KPIs and objectives and key results (OKRs), ensuring alignment with business goals, and assembled a proficient team to excel in achieving the organization's targets.Utilized data analytics and A/B testing to optimize campaigns and improve ROIDeveloped and executed successful email marketing campaigns that increased open rates by 80% and drove an improvement on e-commerce sales of 35% for this channel.Analyzed customer data to identify key trends and inform marketing initiatives.

Costa Rica

Program and Project Manager for Merck USA. Development and delivery of digital production (The Web and Mobile) for different Merck franchises. Position: Project Manager Project & Role Description• Develop and execute activities related to end-to-end project management, including project plans and estimates, scoping and requirements through implementation and deployment.• Proactively monitor, manage and report the execution of deliverables. • Manage and monitor the budget to keep the project out of overruns. • Capable of forecast any possible delay or problem with the project and find solutions to mitigate or reduce the possible risk. • Forecast and monitor the billability of the development and Quality Assurance team. • Work closely with the Technical lead and Architect to provide the best solutions for each project, engaging high-quality work and best financial solution for the client.• Demonstrate ownership and responsibility for team’s productivity and deliverablesUse of Jira and Sharepoint.

Forum 1

Key Competencies: Strategy Development, Project Management, Mobile & Web Development, Team Leadership, Budgeting, and CollaborationExperienceProject Management & Mobile Development Leader, Razorfish Mobile TeamManaged a specialized team in the design and development of applications for smartphones and tablets across iOS and Android operating systems. Our portfolio includes recognized brands such as Mercedes Benz, PG&E, Drawnetic, AT&T, and Do or Die, among others.Responsibilities:Spearheaded project planning, estimation, execution, quality assurance, and delivery.Implemented diverse training plans, fostering team development and enhancing overall proficiency.Ensured efficient delivery by continuously monitoring and adjusting project scope and process.Demonstrated ownership and accountability for the team's productivity and deliverables.Web Development Manager, Bosz Digital - Onstar Team (2010 - 2011)Oversaw all offshore front-end production for Onstar, managing the product across four languages.Key websites developed:OnstarMyConnectedRadioMyVoltOnstar FMVResponsibilities:Managed all production project aspects: initiation, requirements analysis, estimation, development, quality assurance, and launch.Provided structure and overall vision on all projects.Accurately forecasted team staffing, ensuring timely project completion.Maintained team's billability high and regularly provided comprehensive reports on individual and team performance.Key SkillsExpert in budgeting and fostering team collaboration.Demonstrated ability to manage large scale projects from conception to completion.Proven leader with a track record of overseeing high-performing teams.

Costa Rica

I was the brand manager for royalcasino.com, planet7casino.com, silveroakcasino.com, and acerevenue.com. In this role, I was responsible for the development and decision-making regarding the look and feel of each brand, as well as marketing strategy, monthly promotions, content writing for SEO, email design & creation, and metric reporting.I have a witty and professional tone of voice that I bring to all my work. I'm also highly analytical and enjoy planning detailed marketing strategies and executing on them flawlessly.

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