Making commercial sense of the large b2b e-commerce opportunity

Conceptualized and launched India's biggest EB2B Sales event - Delivered "Mega Bharat Sales" 1.8x GMV, 1.5x Buyers and 1.5x Listings/Buyer. Laid foundation for repeatable MonetizationDesigned and executed the process improvements and sales campaign to grow Credit users on the platform from 25K to 53K in 6 months, more than doubling monthly acquisition rateAnchored Category Melas driving >25% growth in penetration. Developed Assets for New Product Launch, Value Buys etc on the AppSimplified Monthly Sales Planning with Sales teams and Supply chain synchronizing customer experience with Cost and Margin optimizationPlayed a pivotal role in transition from "Search Based" to "Browse Based" journey on the App

The business worked to improve Traditional Grocers’ earnings by interventions in every nod of the retailer value chain. It facilitated selection, merchandizing, replenishment, staffing, communication and omni channel development.Scaled the operations and category teams to 500+ people in 6 MonthsExpanded store network from 18 to 210 in a span of 12 months

P&L Leader - Consistently delivered Sales, Revenue and Customer satisfaction in a 2500 Cr+/400 FOS/200K Kirana customer B2B businessDesigned and executed Go To Market - FOS coverage deployment, pricing, promotions, marketing communication and customer experienceLeveraged Technology with Partners - PayTM, Mwsipe, Snapbizz to build products enabling digital invoicing and replenishment - Scaled to 2000+ RetailersLaunched Kirana Success Centre in 8 Cities, to remodel stores with fixtures and layout in 48 hours, piloted 50 stores with sales growth > 40%Designed and led workshops to upskill traders in best practicesWinner of, Global COO recognition (2018) Region Asia Best Performance (2019) and India MD's excellence award (2018 & 2019)

Pricing strategy and deployment optimizing for Sales and Margin development to deliver 85 percentile CSAT and INR 30m annual savingsCustomer Life Cycle - Acquisition, retention and attrition control for base of `1 million+ customersScaled industry's biggest b2b Bandhan loyalty program delivering, 1.5x frequency and 1.2x basketsDeveloped proprietary tool with Map My India to assess potential for new stores, reduction in 75% costs versus physical assessmentLaunched Qliksense to digitize and visualize analyticsCustomer Insighting thorough Nielsen/GFK research on Trade Channels/ Consumption behavours etc

Built an innovative distribution model with SKS microfinance to cover 2000 Kiranas in Hyderabad, 36 crore annual salesBuilt Upcountry moving distributor program that scaled to 100 crore annual businessLed a 300 member store team at General Manager, the store broke even in under a year and also was awarded 2nd best in customer service among 26 stores

Citibank Suvidha - Corporate Salary solutions, lead of Relationship Managers Sales delivery of salary accounts and insurance relationships

New market development in Navi MumbaiAppointing Direct Sales Agencies to Telemarketers and field sales executivesBuilt a loan book of 25 crores from scratchAnchored 100-member call centre cross/up selling to existing Citibank customers