Grubstake is a one-man business consultant, workshop facilitator, and capital investor. Providing independent advisory services within commercial strategy, business development, and commercial transformations.My services focus on new business opportunities, streamlining operations, and developing strategies for growth. Additionally, I provide expertise in enhancing customer experience, sales packaging, conversion rate, and insight into price communication and marketing compliance.Also looking to find and help founders in early stages with fundraising, go-to-market, and market fit. Sharing know-how in essential startup tasks, including practical aspects and regulatory setup.

Bygghemma.se is a part of BHG Group, one of the largest consumer e-commerce companies in the Nordics, traded on Nasdaq Stockholm. Brand portfolio exceeding 100 online destinations, generating SEK 13.4bn in net sales in 2022.www.wearebhg.comwww.bygghemma.se

MOHV is a real estate agency chain founded in 2012, positioned to challenge the traditional. As COO, and one of two co-founders, I had the privilege of building and steering a broad and widespread organization.Initially mainly focused on the brand, commercial roadmap, and go-to-market strategy. Further on at developing a franchise structure and setting up a shared service solution, enabling rapid growth.• Expanding from 1 to 25 branches from 2012 to 2018.• ~100 employees and ~6 billion SEK in property value listed in 2018.• One of “Sveriges 101 Supertalanger”, Veckans Affärer, #14 (entrepreneurs).Exit in 2018.www.mohv.se

As Sales Manager at Fastighetsbyrån Swedbank in Malmö and Lund I managed ~40 real estate brokers, sales operations and regional marketing. Recruiting, educating and engaging new brokers. Facilitating workshops and onboarding.www.fastighetsbyran.se

At the time MTG was the leading broadcasting group in the Nordics, with one of the largest geographical broadcast footprints in Europe.As Sales Manager I was responsible for the combined performance of the sales teams: Radio, TV and Online. Responsible for the Malmö region as well as all clients with Nordic head offices in Denmark. My key tasks were to develop and uphold sales activities. Ensuring that my team reached and exceeded their targets. Supervising, monitoring, and advising to improve performance.• My office had the highest sales increase within MTG Radio Nordic in 2008.• Member of MTGs "Academy of Magic Minds”, certified in the marketing seminar "Mind Control".Also working close to MTG Internet Retaling, the fast-growing e-commerce house that went on to be branded CDON Group. Managing all planning of the MTG IR brands marketing.• ”MTG Innovation Award” for the campaign and platform “julhandlahemma.se".www.mtg.sewww.viaplaygroup.com

As Key Account Manager at MTG Radio I served as the main contact to large national clients and media agencies. Researching each individual client's business to understand their needs and goals. Developed, presented, and executed customized plans for radio advertising, creative sales solutions, promotions, and events. Continuously over-achieving financial targets.• Listed: “top 20 international performers” at the Kinnevik “Our Group Awards” 2007.www.mtg.sewww.viaplaygroup.com

Combining a role in sales with supporting the Marketing Director. Managing everything from B2B activities - such as MTG:s hospitality events during Swedish Open and Victory’s Challenge during Americas Cup - to large public B2C events like RIX FM Festival and NRJ in the Park.www.mtg.sewww.viaplaygroup.com

For NRJ – at the time operated by the French company NRJ Group SA - I worked as Account Manager & Teamleader. Monitored sales performance and activity. Ensuring good team performance.• ”Salesman of the year” in 2003.• Nominated and final 3: “Rookie of the year” 2002.www.nrj.se