Leading marketing efforts at Envigore, a health and wellness brand specializing in weight loss and other key health categories. Responsibilities include: • Overseeing website development and social media strategy • Contributing to business strategy, pricing models, and competitive analysis • Focusing on health and wellness, weight loss, hair loss, menopause, and more • Preparing for a prelaunch in December and full launch in January with a comprehensive business plan • Positioning the brand to effectively meet market needs in the health sector

• Spearheaded a comprehensive rebranding initiative, including communication and consumer marketing strategies, to reposition the company and its products for a global, energetic, and outdoor audiences. Successfully secured pilot projects in multinational retail stores and expanded product reach to multiple new regions.• Led the successful launch of products on Amazon Europe resulting in a significant increase in online sales, managing all required documentation, logistics setup, and building a strong online sales presence.• Directed the development and launch of a new, SEO-optimized corporate website, resulting in a 75% increase in website traffic and a 60% improvement in customer click-through rates, ultimately enhancing company awareness.• Oversaw the seamless migration to cloud-based email and server systems across Production, Sales, and Administration departments, ensuring all individual needs were met.

• Spearheaded the assembly of processing equipment by leading a team of 7 people. Ensured seamless cross-departmental communication (Upper Management, Procurement, Accounting, Quality Control) in Spanish and English, fostering a collaborative work environment.• Managed the processing production budget with expertise, optimizing equipment purchasing and construction costs to maximize efficiency.• Developed a strategic 3-year production forecast, identifying key requirements and production scenarios. Empowered informed decision-making by providing valuable insights to management for improved sales predictions.• Established a streamlined hiring structure for the processing facility, ensuring a well-equipped workforce and conducted secondary interviews for operators• Championed GMP compliance by meticulously identifying and organizing critical information on GMP validation for all processing facility processes and equipment.

• Responsible for providing extraction and laboratory services and knowledge to Pharmin, a GMP medical cannabis startup in Uruguay.• Identified processes for cannabis extraction and product development following local regulatory requirements and managements sales requirements • Develop, organise and translate Standard Operating Procedures (SOPs) for the production of medical cannabis products cooperating with Compliance, Quality Control and Production teams.• Search and negotiate with local and foreign GMP suppliers for production equipment based on management’s sales forecasts and space requirements.

• Part of the founding team developing and executing a business plan including wholesale and retail sales in Europe and the USA of Hemp-based products.• Built a multiple-year business plan and investment memorandum which took to market and raised initial funding of $1.2M.• Organised the design and packaging of 8 consumer retail products with a supporting marketing strategy to be launched in California in March 2018.• Managing inventory and supply chain for US products, improving import and export efficiency in the USA.• Supported in Operations and Created a 3-year business plan for the sister company called Hempire (A sustainable construction company).

• Created a Benchmark Analysis using financial data from NNIT and their competitors. Analysed and created tables and graphs which will be presented to Directors.• Created a Business case template on excel.• Involved in 3rd quarter budget, helping the current Associate Vice President• Participated in meetings regarding budget, current projects and projects in the pipeline. Experiencing the importance of clear and concise communication between departments of a large company.