Worked autonomously to build Australian business for UK company, WebWay Launched presence in conservative and highly-regulated security market for alarm singling solutions Ran Australian company both commercially and operationally Established brand name in AustraliaDeveloped marketing and communication strategies for Australian marketMet with industry players, leveraging international presence to approach multinationalsEstablished presence at 2015 Security Expo in MelbourneBuilt presence online via website and social media, and particularly LinkedIn in small market Drafted and promoted press releases Developed agreements with installers and channel partnersManaged company registration and setup in Australia as subsidiary of UK business Designed online systems to automate business intelligence and financial administration Acquired local certification procedures

Led comprehensive digital marketing and branding program for start-upLiaised directly with CEO to operationalise strategy Oversaw strategy across product, ranging and marketing Overhauled website Developed digital marketing strategiesSet up and managed company social media channels Led increased focus on performance metrics Consistently outperformed previous Managed program of exhibitions, cross-fertilised from social mediaToured nationally with sales teams to build real integration between marketing and sales functions Developed joint campaigns with channel partnersGrew focus on credibility through developing detailed case studies, white papers and use casesRepresented company at conferencesShortlisted for Australian Mobile AwardsWon Prestigious Tabby AwardsIncreased business presence and market position

Launched new business developing smartphone applications and games.

Led key elements of redesign project for company websiteManaged content for multiple online and traditional marketing channelsProduced and documented core website statistics for all access points across department