Sebastian H. Email and Phone Number

Implementing innovative digital advertising strategies for a leading Fortune 100 pharmaceutical client.

Effectively managed and reported on key paid media channels including Social, Programmatic, and Search, which significantly increased leads for Align B2B on a Year-over-Year basis. I was responsible for developing and tracking KPI metrics for a substantial media plan, ensuring we consistently met our targeted outcomes. As part of my duties, I led weekly client communication calls to discuss our media performance and upcoming deliverables. I consolidated KPIs from diverse paid media data sources, delivering actionable insights that led to an optimization in conversions and investment efficiency. In collaboration with cross-functional partners, we explored innovative tactics that contributed to a quarterly investment increase, with a continual emphasis on enhancing the user experience in paid media.

Core responsibilities encompassed the ideation and implementation of YouTube strategies tailored to the consumer side of our business. I diligently monitored social media trends to craft innovative and effective proposals, with a focus on user-centered designs, for our clients and to inform the creative strategy for our YouTube purchases. Regular and comprehensive reporting was a critical part of my role, providing weekly updates on deliverables and in-depth quarterly assessments. In addition, I demonstrated my leadership skills through mentorship. I managed an intern project, guiding the team towards producing key client proposal that were not only beneficial but also to improve the paid media user experience.

Played a pivotal part in developing, executing, and optimizing media campaigns across a variety of digital advertising platforms. These included Google Ads, Microsoft Ads, Facebook, The Trade Desk, SA360, and Instagram, all of which had unique net budgets. My responsibilities also extended to providing monthly digital strategy recommendations to maintain and expand our client portfolio. These recommendations encompassed a range of strategic elements such as ad copy, targeting, and budget allocation. I was diligent in monitoring the real-time performance of our advertisements and swiftly implemented the necessary adjustments for optimization. This proactive approach resulted in a significant 50% increase in campaign performance across Google Ads, Bing Ads, and Meta Ads.

Ad Copy Writing. Paid Ad budgeting. Auditing search term report. Provide regular recommendations to improve overall paid ad campaign performance (new landing pages, changing ad copy, etc). Coordinate needed recommendations with clients/ sales and team lead. Goal tracking implementation through Google Analytics. Website audits to uncover potential problems (UX, Speed, layout, language, etc). Biweekly keyword adjustments. Create annual reports for clients. Client communication.

Identified and executed improvements for website links, keywords and content in multiple websites. Performed analysis on 4 websites utilizing Google Analytics to improve traffic.

Serving as a representative and ambassador for the Finance Department on the student Marketing & Communications team, attending weekly team meetings, assisting in the update and maintenance of social media sites and creating original content to generate engagement and to promote multiple events from the department.

Work in a team doing research, generating ideas and providing suggestions to create an App for Quill. Preparing analysis report by drawing comparisons between competing products on basis of features, advantages, unique qualities, price, preferences, etc. Provide recommendations for enhancements in web customer experience, based on competitor analysis and industry research.

Creating flyers for the events of the college. A constant promotion of on campus events. Constant social media management using the principal platforms. Helping students with some orientation about clubs and organization that the college provides. Planning of events and suggestion of new ideas that student might like.