• Spearheaded partnership development for the marketplace in Mexico, securing key agreements with industry leaders such as PETCO, Farmacias San Pablo, Palacio de Hierro, Booking and AVIS.• Drove a remarkable 12 percentage point revenue growth over an 8-month period.• Enabled marketplace brands to achieve an impressive average monthly sales growth of 10%.• Facilitated a consistent 10% monthly increase in transactions for brands within the marketplace.

• Conducted comprehensive market research and data analysis,resulting in the successful launch of the 'Chiper DeliveryAssociates' program across Colombia, Mexico, and Brazil. Thisinitiative achieved a remarkable reduction in delivery costs by upto 4%. Among the key performance indicators positively impactedby this initiative were:• On-time delivery• In-full delivery• Driver productivity• Frequency• ChurnThe program demonstrated its effectiveness not only in cost savingsbut also in enhancing overall delivery efficiency and customersatisfaction.• Designed and implemented a robust data management system,ensuring data quality and security compliance, which contributedto the cost reduction in Under the Roof (UTR) operations acrossMexico, Colombia, and Brazil.• Cultivated strong relationships with stakeholders (C-Level) andachieved a significant 46% increase in picker productivity, thatimpacted operations in Mexico, Colombia, and Brazil, the highestof the year.• Streamlined inventory management across 11 companywarehouses distributed in Mexico, Colombia and Brasil, contributing to operational efficiency.

Team Leadership:- Spearheaded the Mexico Sales & Comms team, achieving exceptional growth and exceeding targets with a focus on 20% month-over-month growth.- Accomplished a remarkable 20% month-over-month increase in sales and surpassed expectations with a 20% month-over-month improvement in user retention.Data-Driven Strategies:- Utilized data-driven insights to implement innovative strategies, resulting in a 24% improvement in Conversion Rate over a 5-month period.- This contributed to a higher conversion rate and increased application traffic.User Behavior Analysis:- Identified user trends, including purchasing behavior, app usage patterns, and category preferences, leading to improved user engagement and conversions.Autonomy Increase:- Pioneered a transformative shift in customer behavior, contributing to a 46% incremental increase in autonomy and reduced vendor dependency.

Strategic Alliances:- Co-responsible for Liquor/Cigarettes and Non-Alcoholic Beverages categories, closing strategic alliances with renowned companies like Coca-Cola Femsa, GEP, Heineken, Brown Forman, DIAGEO, Pascual, Pernod Ricard, Philip Morris, among others.Sales Growth and Penetration:- Led efforts that contributed to an exceptional 85% growth in customers within the liquor category.- Achieved an impressive sales growth of up to 30%, ensuring brand penetration in 25% of corner stores.- Impressive increase in Average Order Value (AOV) from $25 USD to $48 USD.Analytical Skills:- Demonstrated strong analytical skills by conducting in-depth data analysis to develop effective action plans with suppliers.- Consistently met and exceeded monthly KPIs, such as Average Order Value (AOV) improvement, Growth in Sales, Growth in Share Of Wallet, Growth and Penetration of New Products, and Margin growth.

Digital Strategy Execution:- Planned and executed digital strategies, achieving a remarkable 15% month-over-month growth in user acquisition and a 37% month-over-month retention rate.- Utilized Facebook's Meta to create segments of potential targets, optimizing audience targeting for better campaign performance.

Client Success Leadership:- Led the Client Success project in Mexico, transforming 25 businesses, the highest number within the company (Mexico and Colombia).- Achieved outstanding results, including a 25% growth in sales compared to the previous month, an 8% increase in share of wallet, and an increased purchase frequency from 1.8 to 4.7, resulting in a compounded monthly growth of 5%.

Strategies were designed on a daily basis for a market as volatile as the buying and selling behavior of scrap metals: steel, copper, cardboard, scrap, etc. The objective was to offer the best price to customers while maintaining a high profit margin for the company.