As marketing director, I’m in charge of structure advertising strategies, lead the commercial area and optimize the customer journey (awareness, interest/desire, purchase process, packaging, satisfaction surveys, and so forth). Currently, I structure advertising campaigns in which we invest more than USD 200,000 per year, I take care of new digital platforms & marketplaces and manage to launch new products with brand activations.

As a designer I developed many cardboard packaging mainly focusing on the unboxing experience and cost reduction. Two of them were awarded at the SK Awards 2017.I joined this company, a world leader in the design, manufacture and supply of corrugated cardboard packaging, in Barcelona as an exchange designer. There I was able to stand out for my skills in presenting new developments and optimizing manufacturing, transportation and storage costs. Some projects, such as one for KH Lloreda,… Show more As a designer I developed many cardboard packaging mainly focusing on the unboxing experience and cost reduction. Two of them were awarded at the SK Awards 2017.I joined this company, a world leader in the design, manufacture and supply of corrugated cardboard packaging, in Barcelona as an exchange designer. There I was able to stand out for my skills in presenting new developments and optimizing manufacturing, transportation and storage costs. Some projects, such as one for KH Lloreda, managed to reduce from 250 packaging references to 20, which decreased annual operating costs by up to half a million euros.Later, I became part of the marketing department in Madrid, focusing on introducing brand new developments to the company's clients. Show less

IABAKO is an online ERP software for administration and sales management for small and medium-sized companies. As a Marketing Intern, I started designing interfaces and then I took on more responsibilities until I was in charge of a third-party design department helping to draw up the advertising route that would communicate the advantages of this tool to its clients and prospects.