Full-Service Innovation for Startups, Ventures, ScaleUps & Medium-Sized Businesses.Open for Freelance Gigs.

Helping people thrive in the brave pursuit of next.Client: Siemens (Xcelerator Vision Project)Supporting Publicis × Siemens in enhancing the customer experience for the Siemens Xcellerator SaaS Platform–an open digital business platform that enables customers to accelerate their digital transformation more easily, quickly, and at scale.

Positioning Zandura for growth by executing fundamental strategies in various areas:→ Company Strategy & Ops: Drive holistic business operation processes and improve alignment by implementing a mission statement, one-year business strategy, roadmaps, OKRs, and KPIs.→ Product: Implement cross-functional problem-solving approaches aligned with the business strategy, employing a fast-paced product delivery setup. Utilize agile processes and ceremonies based on informed decisions derived from qualitative and quantitative data to create an exceptional B2B SaaS platform user experience.→ Marketing: Align the marketing strategy for acquisition, activation, and revenue generation. Upgrade the email marketing system, implement email automation, explore, test, and optimize new growth channels such as online ads and white papers. Enhance organic growth, market new product solutions, and introduce a freemium subscription system.→ Design: Implement a comprehensive design process from discovery to post-validation. Optimize user experience to drive conversion rates and align with the brand. Transition from a code-only Design Language System (DLS) to Figma.→ Research/Data: Transition to data-driven decision-making by establishing a reliable data setup with BI dashboards. Conduct marketing and user research through surveys, interviews, A/B tests, and other methods to gather insights and make informed decisions based on potential impact.→ Partner Management: Establish the foundations for generating more revenue through partner content. Offer potential partners a comprehensive package that includes third-party applications, magazine articles, white papers, and webinars. Streamline the operational and technical complexity of partner content curation and communication.→ Internationalization: Launch the minimum viable product (MVP) in the U.S. market, including a single app to validate future growth opportunities.

• Secured a seat at the strategic table by incorporating empathy for our customers and employees, successfully transitioning from Series A to Series C. Fostered alignment between design and business throughout the entire company.• Implemented a lean and agile design management process across all departments and teams.Recruited, onboarded, and managed a multidisciplinary design team, including UX and UI designers, UX researchers, UX writers, and visual designers.• Defined Tourlane's inaugural company vision, core beliefs, and values.• Achieved product-market fit by meeting revenue goals and addressing customer needs effectively.• Developed and launched Tourlane's Brand Language System (BLS) and Design Language System (Tourlane UI).• Prepared the B2C-facing application for rapid growth by leveraging a flexible CMS, conducting A/B testing, and validating user experience. • Established an integrated internal SaaS platform to offer customers curated package trips that automatically combine and include all travel essentials, tailored to user interests and needs.• Facilitated and integrated Google Design Sprints, highlighting the value of design and research for the business.• Adapted design workflows and ceremonies to be fully remote in response to COVID-19.

• Developed and validated the FRI:DAY Brand Experience Design for a new insurtech targeting the German market from scratch.• Successfully launched the first Minimum Viable Product (MVP) for the German market, meeting our revenue targets.• Recruited, onboarded, and managed a team of designers to form an agile design team capable of working in a fast-paced environment.• Guided the brand and design elements for the initial marketing rollout, including TV ads, out-of-home media, social media campaigns, and landing page campaigns.

Embarked on a world trip, exploring cultures, drawing inspiration from travel experiences, and acquiring knowledge about diverse visual languages. 17 countries, +200 places, +100.000 km, +10.000 photos.

• Established a high-performance, in-house design team from scratch, overseeing the recruitment, onboarding, and hiring processes.• Developed design workflows and team communication methods to support rapid new venture development.• Led designs for new ventures across various platforms, including Desktop, iOS, and Android.• Provided design and UX consultation for both new and existing ventures, including companies such as Zipjet, Helpling, Lazada, Lamudi, Carmudi, Jumia, Namshi, Linio, and Foodpanda.• Launched a new brand design for Rocket Internet's stock market launch.

• Provided brand and UX consultation for both new and existing ventures.• Led designs for venture sprints across multiple platforms• Took responsibility for optimizing and redesigning desktop and app designs, checkout workflows, and user funnels of existing ventures.

• UX consultation and visual optimization of the desktop experience. • Optimized responsive views and checkout flows for conversion.• Optimizing online marketing campaigns for conversion.

• Lead designer and art supervisor for BILD.de redesign (2011–2012)• BILDplus digital subscription system (2012)• Protoyping new digital side projects (2012)

• Lead design and art supervision for stylebook.de• First lead designs for travelbook.de & fitbook.de

• Online & print campaigns for BILD.de & WELT.de clients

• Corporate identities, print & desktop designs for small and medium-sized businesses and the public sector• Published and honored by renowned design magazines (novum, 10/2009) and books (cyan, zeixs, ...).

• Print, web design, visual branding and photography for new and existing clients

• Visual identities, print & motion designs