Sebastian Sario Email and Phone Number
Sebastian Sario work email
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Sebastian Sario personal email
I believe in the power of communication to create relevant brands that improve people's lives while also growing their businesses. Throughout my journey, I have developed advertising, paid media and growth strategies for enhancing and expanding marketing and new customer acquisition approaches combining data analysis with disruptive creativity and powerful storytelling for Beauty and Personal Care, Pharma & OTC, Food & Beverage, Saas & Technology across Spain, the USA, and LATAM. I´ve extensive experience in both creative agencies and business growth. My professional journey has equipped me with a valuable combination of strong creative skills, a highly data-driven mindset, and the vision to detect new business opportunities. Including building and running the in-house creative agency from scratch for the leading TV and Digital advertiser, Genomma Lab.Adept at managing 8-digit budgets for Paid Media, Ads Creation, Sales Funnels, Growth Loops, Inbound Marketing, Branded Content, and e-Commerce. Exceptional skills in persuasion, customer focus, and problem-solving have contributed to achieving annual double digit growth for consumer brands. +10 years of experience in team management, overseeing copywriters, art directors, designers, advertising creatives, advertising production, and overseeing external agencies, as well as collaborating with other professionals in marketing and advertising. Proficient in hiring, training, and developing key talent to ensure optimal goal achievement, successfully collaborated with and supported other teams, achieving various accomplishments such as generate a supersales Ads Campaign for Suerox (sports drink) with a +50% revenue increase vs LY, improved VTR from 30% to 60%, optimized CPM & CPV, amplified AD Recall from 40% to 80%, and achieve ROIs above 1000%, among others major achievements. As part of my professional growth, I was assigned as an expat to the headquarters in Mexico to restructure the in-house advertising agency and enhance the performance of the brands in TV and Digital. Then I migrated to Spain where I currently live and work.Spanish (Native) English (C1), Italian (C1), Portuguese (A2), French (A1).
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Head Of MarketingResa - Residencias De EstudiantesBarcelona, Ct, Es -
Marketing ManagerResa - Residencias De Estudiantes Jun 2024 - PresentBarcelona, Cataluña, España -
Growth Marketing Director (Spain)Independent Consultant Jun 2021 - PresentBarcelona, Catalonia, SpainCollaborated with CEOs, CMOs, Brand Managers, and their teams on diverse marketing growth challenges for companies such as Danone, Wiggot, Biondo, Birot, and Dermatomedica. Collaborated with internal marketing and sales teams in implementing an integrated ALL-in-One CRM with Shopify to digitize the business and automate marketing processes throughout the customer journey. Opened new sales channels, lead capture, and accelerated conversions. Conducted strategic analysis for brand positioning, communication territory, unique selling proposition, definition of target audience, competition analysis, context, and identification of growth volume sources based on objectives. Designed and executed growth strategy, demand generation, and lead acquisition, establishing and monitoring objectives and KPIs such as leads, conversion rates, CTR, VTR, CPC, ROAS, and making key decisions for continuous optimization of results. Led the creation and production of campaigns and advertisements alongside designers, editors, post-producers, and internal teams. Defined insights, creative ideas, and communication concepts. Test and improve the performance of ads, concepts, and landing pages. Designed, executed, and optimized media strategy on Meta, Google, YouTube, Tik Tok, and programmatic channels in collaboration with internal teams and external agencies. Created and implemented automatic lead nurturing sequences with email marketing, WhatsApp messages, and SMS through different stages of the sales funnel to improve pipeline effectiveness and achieve higher conversions. Created and executed the marketing and customer acquisition strategy.
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Growth Marketing DirectorMy Beauty Brand Boost Oct 2020 - May 2021Barcelona, Catalonia, SpainAided brands such as Hydrafacial, Xeomeen, Janus, Filorga, and beauty & personal care professionals in business development by developing and implementing a comprehensive marketing growth and sales system. Defined a growth strategy, including SMART objectives, target audience, volume sources, and action plans in collaboration with brand managers. Digitized and automated processes using CRM for lead tracking and opportunity management. Engaged in creativity and production, working with designers and audiovisual creators to develop creative campaign concepts, insights, ads, landing pages, and email marketing. Developed and executed a paid media plan with periodic optimization, establishing and managing media budgets. Measured and optimized KPIs, ROI, ROAS, and generated reports in Looker Studio.Key Achievements:• Xeomin: #248 SQL, generating a €41K pipeline in 8 weeks.• Hydrafacial: #434 SQL, resulting in a €51K pipeline in 8 weeks.• Restylane: #461 SQL, contributing to a €121K pipeline in 12 weeks.• Ellansé: #61 SQL, generating a €20K pipeline in 4 weeks.• Duta OX: #119 SQL, resulting in a €14K pipeline in 4 weeks. -
Creative Marketing DirectorGenomma Lab Jan 2016 - Mar 2020Mexico DfAs part of my professional growth, I was assigned as an expat to the headquarters in Mexico to restructure the creative department and enhance the performance of the brands. Reporting directly to the VP Global Marketing, I spearheaded the in-house advertising agency, overseeing a team of 15 copywriters and art directors. The agency provided creative services to 32 mass consumer brands in the Beauty, Wellness, and Personal Care categories for the leading TV and Digital advertiser at the national and regional level. Our campaigns reached an audience of over 110 million people monthly.Developed creative planning and communication for the company's flagship brands.Designed the creative process, including briefing, creativity, production, post-production, and iteration, to provide advertising services to local and regional brands.Led the innovation and creative conceptualization process, ensuring best-in-class execution for advertising campaigns at the national and regional levels across TV and digital platforms.Coordinate the creative campaigns workflow, ensuring resources were allocated, monitoring, and aligning all stakeholders/areas, keeping the project on track, on budget, and on time.Guided, trained, motivated, and kept the creative team updated on the latest industry trends and tools, organizing training sessions with industry leaders. Defined campaign calendars, including the annual creative schedule, identified risks, work overloads, and dependencies, ensuring escalations were raised appropriately.Led the creation and realization of 145 TVCs ds in 3 months for the annual "Megapauta". Managed project budgets in collaboration with the Director of Production and Marketing Directors, negotiating fees and expenses with the financial team.Measured ROI for both online and offline, paid media campaigns, engagement, driving continuous improvement and the effectiveness of ads. -
Head Of Creativity & Creative PlanningGenomma Lab Jul 2013 - Oct 2015ArgentinaDeveloped the creative department to cater to 25 brands with a strong presence in open TV (200 spots/year). Implemented a SUPERSALES creative strategy that met the business challenges of each brand, propelling Cicatricure to become the #1 selling brand chosen by Argentine women. Hired, trained and Led a team of 5 copywriters and art directors to create the company's creative department, providing advertising services to 25 national brands on TV and digital platforms. Led the Creative team in the development of ads for various brands, providing creative direction, support to achieve objectives, and supervising all deliverables. Alongside the Director of Production, managed the advertising budget for each brand. Implemented a project management software to keep track of jobs and deadlines and improve processes. Supervised the design and production of ads in filming and post-production. -
Creative ProducerGenomma Lab Jan 2011 - Jul 2013Buenos Aires, ArgentinaFilmed over 400 advertising spots with top television and sports celebrities for the leading revenue-generating laboratory and the primary advertiser on open TV. Developed creative strategies to launch and reposition major brands, significantly impacting the business results of Cicatricure, Asepxia, MultiO, Goicoechea, Bengue, Tafirol, Piecidex, Tio Nacho, and Next. Hired and managed a multidisciplinary network of external creative partners and vendors. Developed original ideas for TV and digital ads. Coordinated the creative campaigns workflow. Adapted regional ads to the local level. Defined campaign calendars, including the annual creative schedule. Constantly improved ways of working with internal & external stakeholders (Digital, CRM, product…). Coordinated star talents for ads. Proposed and generated ideas individually and in collaboration with production and marketing for ad creation. Coordinated and supervised the delivery of commercials to television stations. Managed relationships with the post-production team at the headquarters in Mexico to receive materials and creative resources. -
Creative Services Manager (Chispa Creativa)Microsoft 2008 - 2010Buenos Aires, ArgentinaHelping brands build their audiences, and maximize their business and communication goals. Developed multiple audiovisual campaigns on social media for Microsoft TechNet, Microsoft Office, Microsoft Windows. Created and implemented the online marketing strategy and plan for the Southern Cone countries. Led online campaigns for different business units and the creation of the first online event with video streaming organized by Microsoft. As the responsible editor for Microsoft's digital media, i managed "Local News" for end-users and "Microsoft Press Pass" for specialized journalists. Administered the online vendor and led relationships with media and agencies.
Sebastian Sario Skills
Sebastian Sario Education Details
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Administración De Empresas, Marketing -
Ai For Digital Marketing Expert -
Growth Marketing Expert -
Escuela Superior De Creativos PublicitariosPosgrado -
Diplomado -
Cine -
Diplomado -
Marketing Digital: Publicidad En Redes Avanzado -
Inbound Marketing Expert
Frequently Asked Questions about Sebastian Sario
What company does Sebastian Sario work for?
Sebastian Sario works for Resa - Residencias De Estudiantes
What is Sebastian Sario's role at the current company?
Sebastian Sario's current role is Head of Marketing.
What is Sebastian Sario's email address?
Sebastian Sario's email address is ss****@****lab.com
What schools did Sebastian Sario attend?
Sebastian Sario attended University Of Buenos Aires, Coderhouse, Coderhouse, Escuela Superior De Creativos Publicitarios, Centro Diseño | Cine | Televisión, Universidad Del Cine, Tecnológico De Monterrey, Coderhouse, Coderhouse.
What skills is Sebastian Sario known for?
Sebastian Sario has skills like Video, Advertising, Online Marketing, Public Relations, Social Media Marketing, Digital Marketing, Online Advertising, Video Editing, Marketing Strategy, Spanish, Media Production, Broadcast Television.
Who are Sebastian Sario's colleagues?
Sebastian Sario's colleagues are Irene Cansino, Cokbiner Ol, Daniel Cárdenes García, Míriam Pedrosa, Sergi Royo Paredes, Ernest Gil Miralles, Franklin Alcivar.
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