Helping brands sustainably transforming their business departments (marketing and client acquisition) aswell as their business and operating models with deep expertise in digital marketing and client acquisition strategy and intelligence to drive growth and increase efficiency.WHAT I DO:As an experienced (digital) project manager, I lead and oversee engagements in digital marketing and client acquisition strategy, business model definition and business case building, performance marketing and marketing automation, marketing technology and infrastructure, marketing intelligence and analytics in industries such as financial services (wealth management, retail banking, corporate banking), technology, automotive and retail.SELECTED REFERENCES:- Delivery Lead and Business Architect for Digital Marketing Business Case (Digital Marketing & MarTech Capabilities for FS Clients)- Proxy Product Owner / Delivery Lead for MarTech Strategy & Implementation (Consent and Tag Management as well as Onsite Analytics implementation for FS Client)- Engagement Lead for various Insights Generation Projects (International CMT Company)- Delivery Lead for data-driven Insights Generation Strategy and Roadmap definition (Chemical Industry)

- Development of online platform www.beerhub.ch- Platform concept and design- Programming based on open source software (Wordpress, Woocommerce, Google Analytics, Free CRM)- Connection with financial service provider- Brewery movie production incl. setting the scene, audio, light, film making, cutting and intro/outro (Adobe Premiere Pro)- Design and production of marketing material (Adobe Photoshop, Adobe Illustrator, Adobe Indesign)

- Lead of global digital campaigning strategy and advertising technology with focus on public channels - Development of a holistic data-driven campaigning environment on multiple levels (operating model and processes, infrastructure and tools, data and automation, tracking and reporting)- Definition and development of yearly campaigning roadmap based on marketing funnel and dedicated goals, in close collaboration with internal stakeholders- Project leader for several integrated global digital promotion campaigns, leading overarching strategy and concept development, managing project teams, agencies and internal stakeholders- Setting-up, connecting and maintenance of multiple campaign management and data analysis tools (LinkedIn, Twitter, Facebook, Google Marketing Cloud, Adverity, Tableau) incl. development of an overarching and business aligned campaigning taxonomy, tracking concept and reporting dashboards

- Implementing, managing and optimizing various big digital campaigns (e.g., B2B "Why not" campaign, "Digital Solutions" campaign during the Digital Day event), including all required definitions and setups to guarantee successful campaigns (customer journeys, touchpoint mappings, key landing pages and pixel concepts)- Further developing and improving the advertising technology infrastructure (Google Marketing platform) in cooperation with a specialized agency, including a consistently implemented data taxonomy- Developing blueprint definitions to improve and speed up campaign setups (templates for touchpoint mapping, customer journeys and technical requirements)- Taking responsibility for further development to ensure a more consistent tracking setup (pixel concept with Floodlights, Google ads conversion tags, Facebook pixel) and a more centralized approach (with Google Marketing platform)- Ensuring further development of dynamic display templates (Google Studio) in order to adapt display creations in a more flexible and faster way- Acting as a Subject Matter Expert for all paid social media activities together with the social media agency to support other marketing teams- Controlling and monitoring digital full-year (always-on) campaign budgets (14 topics, up to 7 providers)- Participating in the SUB Marketing Top Talent Program

Responsible for consulting and project management of national and international organizations and companies (B2B and B2C) such as Credit Suisse, CLS Communication (Lionbridge), Diction, ELCO Heating Solutions, Lenz & Staehelin, Manufuture-CH, IE Engineering Group, JANZZ ltd., Micarna (Migros), Allplan Schweiz (Nemetschek Group), etc.- Consulting and overall project management for marketing and communication solutions - Strategy, concept creation and implementation of digital media and tools such as websites, online platforms, blogs, micro sites, smartphone applications, etc.- Strategy, concept creation and project management/implementation of analog media such as CI/CD development, marketing and communication media and tools, etc.