I am a Commercial Engineer and a Master in Innovation from PUC, with 20 years of experience in consumer goods companies and the education industry.I am known for having a distinctly commercial profile and a special sensitivity towards sales. I am passionate about challenges and am driven to always go beyond the goal. Making 'things happen' is one of my great virtues and strengths.My focus is always on 'doing more with less' (resources). To achieve this, I make it a habit to spend valuable time close to my clients. Only in this way have I managed to understand their pains/frustrations and work earlier and better to find the solutions and 'joy creators' they need.In this vein, I currently help companies develop unique and differentiated value propositions. How? Through a deep understanding of their culture, values, teams, portfolio, and most importantly, their clients (both internal and external). The secret? I teach them innovation methodologies like Lean Startup (Test, Measure, and Learn) and work with them on their Value Proposition Canvas.In short, I help them understand the tasks, pains, and frustrations that their clients face and try to resolve every day. Why? So that their products or services can become creators of joy and alleviators of frustrations. We call this a Fit.Outside the professional sphere, I am an amateur triathlete and feel a strong connection and intense passion for the mountains, which reflects my goal orientation and my self-management skills (training). I am a highly motivated, resilient person who does not stop until I reach my set goals.Contact me at +569 94414113"