Building COSTCO NEXT

Startup App, combines social media, polling, e-commerce & coupons, ed-techto create give advertisers better data and users better dealsManaged stakeholders, report to leadership, customer & partner interviews, presented product and feature roadmaps including Go To Market plans, web CMS and front end app relationshipLed e-commerce program management & creation from 0-1 among other features, created initial presentation for leadership, product roadmap split into epics, sprints and user stories. Created KPIs, OKRs and observability dashboards for the feature for both creators and users. Organized for Two sided marketplace and mapped partnersCoordinated and led the remote agile engineering team 20+ for both CMS and main app front endLead all the scrum ceremonies, made detailed design product spec docs including wireframes, user stories, and other user flow visualizations. Managed engineer communication channels. Managed from product vision & strategy to execution & systems building. Continously organized product backlogWork with engineers to max sprint velocity, balancing involving engineers creatively but not wasting their time. Crafted team culture and informed team of relevant industry trends. Relationship building skills.Achieved a variety of complex features while cleaning up tech debt along the way. Created CMS poll game maker for our creators, including a look a like audience maker, poll geo-targeting, coupon & reward attachment, advertising attachment, automated e-commerce store & product creator via woo commerce API etc.Led a series of corresponding front end features. UX design for primary app categories, point incentive system, filtered reward inbox, news poll system etc.Led external platform enhancing features, embedded polls, qr code polls

A complete merch platform for influencer clients.Amassed 6 million customer base as a PM manager, client manager, UX, product design manager etc.Created site design and UX for the e-commerce platform using market data and relevant design methodology & industry trendsCreated team culture, managed and trained team members to work with multiple business layers including design management, accounting, client management, KPI tracking, product design etc...Worked as a product designer and with hired product designers to work on influencer merch products. Used sales data in the design process to create product lineups to increase the store's revenue but also satisfy the client's needs which grows the total audience size exponentiallyAchieved a 87% sign on rate for new clientsWaterfall hybrid model, created, prioritized planned and designed client contracts, budgeting performed initial and subsequent client meetings created and performed GTM plan to collect new clients, create KPI's for that GTM plan, created advertising contentMaintained and managed client/customer relations, meeting framework for client conversion process. Worked with clients internationally from South Africa, France, Venezuela to local clients. Created ally ship company culture. Created a diverse client portfolio to develop a brand that empowers underrepresented perspectivesManaged sales and large audience data for 13 influencer clients, including cloud data, KPI developmentWorked across disciplines with data science for a automated data visualization and dashboard reporting service for clients which lead to a 50% sales increase across all clientsUsed client behavior (influencer's engaging their audience) and the client conversion process to inform an automated dashboard which gives influencers the information they need to increase sales and learn their audience's behavior.

Leveraged French education to be one of the few French product testers for NOA titlesManaged 1000s of in-game text data cells for correction

Historic Seattle service agency for under represented populationsProgram Directed the Roberto Maestas Youth Leadership Institute to connect youth with corporate executives from Starbucks etc and renewed program fundingCreated all initial program documentation and KPI's to meet awarded grant goals while creating strong educational experiences for studentDid GTM for all program events including the creation of advertising materials.Created & taught original curriculum in Seattle public high schools & middle schools increasing our students graduation rate by 30%Created customizable civil rights history and poetry course work that engaged students' diverse experiencesRepresented El Centro in City of Seattle Participatory Budgeting Initiative, achieved Safe routes to schools safety programsDesigned the voting process for Seattle Public School youth to vote on relevant Seattle Department of Neighborhood spending decisionsWorked with other non-profits to receive first hand program recipient data and inform Department of Neighborhoods potential programsManaged 200+ students cloud data, passed program auditing & student program eligibility. Program was renewed.Managed all the student salesforce data and created reports presented to program funders during audits.Used student data to create GTM plans on new programs and events

Early entrepeneurship. Youare was a fashion & apparel startup. It focused on attempting to use 3d printing technology to empower consumer choice & creativity.Created product roadmap and GTM as well as business plan and other documentation. Performed local marketing and early social media marketing adsCreated deep product customization friendly online store, UX, product specsDesigned the e-commerce store which included heavily customizable fashion productsPartnered with marginalized communities to create products that told new storiesWorked with local Native American vendor and Latino nonprofits to create designs that marginalized youth could relate to and feel empowered byDesigned over 100 productsManaged customer service, shipping and manufacturing.