At the creative lead I am entrusted with the key role of upholding the utmost standards for the Pininfarina License. This entails fostering strong collaboration with license teams, partners and internal teams to execute effective branding and direct-to-consumer approaches strategies and driving initiatives to establish Senso as an industry leader.-Lead the industrial design, graphic design, user experience, and package design of the Senso product line, ensuring cohesive and visually appealing designs that align with the brand's identity.-Collaborate with Pininfarina's marketing and licensing teams to develop innovative and user-centered strategies that meet market demands and align with Pininfarina's objectives.-Work closely with our marketing partners to develop and track the performance of our direct-to-consumer (D2C) strategies, leveraging digital platforms and marketing channels to drive sales and enhance brand awareness.-Support retail penetration by developing on-site product point of sales through effective visual merchandising strategies, ensuring optimal product presentation to maximize customer engagement and conversion.-Collaborate with external PR and performance marketing partners, ensuring alignment with company objectives and leveraging their expertise to enhance brand awareness and drive customer acquisition. -Implement branding and storytelling strategies that effectively communicate Senso 's value proposition to target audiences.-Drive brand awareness initiatives, to expand the reach of the Senso product line and establish it as a leader in the industry.

As the Creative Director at eBuyNow, my role involves overseeing the design and innovation aspects of the company's products and services. I am responsible for maintaining a close relationship with our license partners, Eastman Kodak and Motorola, ensuring that our products align with their brand identities and meet high-quality standards.In addition to product development, I contribute to the implementation of effective marketing strategies. Working closely with the CMO I help create brand narratives and campaigns that resonate with our customers, with the ultimate goal of driving revenue growth and establishing Kodak and Motorola as a prominent player in the industry.I also contributed to crafting compelling messaging and visuals that effectively showcased our company's strengths and competitive advantage and work closely with the CEO and other relevant departments to ensure a smooth transition to becoming a publicly traded company.

eBuyNow is data-driven consumer electronics company. We use a proprietary artificial intelligence software called ProductLoop to process millions of product data points and identify leading metrics within the consumer electronics industry. Armed with data, we design, build, market, and distribute a better breed of consumer electronics. eBuyNow engages directly with leading manufacturers to minimize the risks of bringing new products to high growth categories. eBuyNow is a global operation, with 11 regional subsidiaries selling directly to consumers in 70 countries.I was responsible for leading the design efforts across multiple product lines, including the 3rd generation Moto360 smartwatch and the entire Kodak License portfolio. I Managed and mentored both local and overseas design teams to ensure adherence to strict product development timelines.

Binatone has been creating leading edge consumer electronics for over 60 years and has been first to market on numerous occasions and hold an array of patents covering everything from smart baby monitors to the very latest wireless audio technology. Binatone manufactures for Motorola covering nursery and home monitors, personal audio and in-car satnav and dashcams. Binatone’s sister company Hubble, is one of the world’s most agile and advanced IoT platforms allowing our customers to access an array of services including facial recognition, advanced baby sleep monitoring and the Alexa voice assistants through any audio product.- In charge of the industrial design, graphic design, user experience, and package design of the Motorola license and Binatone Home phone division.- Guide brand and visual design for consistent user experience across product design.- Engage Industrial Design, user experience and design thinking as critical contributors in the development of the corporate strategic plan.- Manage the Hong Kong product marketing department and organizing various exhibitions.- Managing and keeping Track of product development timelines.- Mentor, grow and manage the internal design department and consultants.- Engage with the international product design community.- Lead creative brainstorming.

Goodbaby International Holdings Ltd. is a world leading parenting products company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children’s car safety seats, strollers, apparels and home textile products, feeding, nursing and personal care products, cribs, bicycles and tricycles and other children products. Goodbaby International serves families around the world with Germany, US and China as its mother markets.-Responsible for designing high-quality, featured wheeled goods (under the RollPlay® brand), High end strollers, Swings and activity centre.-Take ideas from concept to launch, support every aspect of the development process, from brainstorming new solutions, to prototyping, to launching products in the market. -Manage and train the design team.-Define, communicate and responsible for presenting all product ideas for decision making ongoing project expectations to executive management.

-In charge of the design for Motorola Baby monitoring and DECT phone division.-Overall planning and managing the industrial design department, Organizing exhibitions, Managing and keeping track of product development time lines.-collaborate with Motorola design director on ID.-Provide creative direction and guidance to the internal industrial team.-Reporting to the clients and senior management on design matters and seeking approvals.-coordinate the preparation of designs and artwork specifications.

-Performing product research and create industrial design concepts of new products under Binatone and Motorola Brand.-Handling design projects from idea to production and coordinate the preparation of designs and artwork specifications.-coordinate the preparation of schedules of mock ups and samples.

-In charge of the product design, development and coordination between graphic designers and engineers also an active member of the XEOS brand identity.-Design of Home Products, Car Accessories, Travelling Products, power tools.

- 3D architectural renderings, corporate identity and illustrations for 8DPR.ltd- Design of the central Retail podium of Guerlain for the Gallery Lafayette.- Design various Lancel showroom booth for NADS.- Design of Glorifiers, Retail stand under Martell and for Royal Salute brands.