Sebastien H. Email & Phone Number

Cincinnati, Oh, Us

As the Managing Partner at BS LLC, I lead a team of research-focused creatives dedicated to building effective brands, strategic plans, marketing tools, and digital solutions. Over the past decade, we have completed hundreds of projects, including over 50 branding and rebranding initiatives, for clients ranging from startups to high-profile names like Kroger, Warner Music, Rhinegeist Brewery, Hershey's, and New Balance.We specialize in working with brands undergoing transition or evolution, helping them rediscover their essence and create systems that stimulate growth, attract talent, and improve culture. Our approach is hands-on, ensuring projects are effective, creative, and adhere strictly to timelines and budgets.Key Services:•Branding: Elevate your brand's ecosystem to maximize value, differentiate from competitors, and connect with your audience.•Marketing: Optimize marketing impact with our HubSpot-enhanced Marketing Flywheel approach, tailoring strategies for efficiency and growth.•Strategy: Craft bespoke strategic roadmaps that consider every tactic's feasibility, viability, and desirability.•CRM & Process Consulting: Streamline operations with deep process consulting and cutting-edge CRM strategies.Founded in Cincinnati, OH, in 2014 by Ben Greenberg and Sebastien Hue, BS LLC has grown into a full-service agency recognized as a top B2B firm by Clutch.co and ranked among their 2023 top 1000 Global Companies. Our commitment to clients extends beyond project completion, maintaining ongoing relationships to ensure long-term benefits. Clients pick BS for our adherence to timelines and budgets, strategic excellence, and creativity in handling complex challenges.If you're looking for a partner to help your business grow through integrated, strategic success, schedule a discovery call with us today and start your journey toward business evolution.

Cincinnati, Oh, Us

As a Strategic Advisor at wineCRAFT since 2007, I provide high-level guidance and expertise in key areas to support the import and distribution of fine wines in Ohio & Kentucky. My role focuses on portfolio development, sourcing, and technology and operations consulting.Key Contributions:•Portfolio Development: Curated a diverse selection of wines that cater to the tastes and preferences of discerning clients, enhancing the overall quality and appeal of our offerings.•Sourcing (France): Leveraged my bilingual skills to lead sourcing trips and selections in France, ensuring we acquire the best wines and maintain strong relationships with French vineyards.•Technology & Operations Consulting: Advised on technology integration and operational improvements to enhance efficiency and drive growth. Implemented systems that optimized inventory management, order processing, and logistics.

Cincinnati, Oh, Us

As the Marketing Director at Boca Restaurant Group from September 2010 to September 2015, I played a pivotal role in the company's growth and success. During my tenure, we expanded from 70 to over 500 employees and established a strong presence in Cincinnati, Columbus, and Indianapolis. Our restaurants, including Boca, Sotto, and Nada, earned numerous accolades, such as "Best Restaurant in Ohio" and "Best New Restaurant," and received media mentions in the New York Times, Huffington Post, Esquire Magazine, Saveur, and Bon Appétit. Sotto was named the best restaurant in the city by City Beat, an honor it continues to hold.Key Contributions:•Marketing Department Development: Built the marketing department from the ground up, establishing processes and resources for a team that designed and managed marketing initiatives for seven restaurants.•Branding & Marketing Strategy: Developed and executed comprehensive branding and marketing strategies, creating cohesive brand identities for each restaurant and implementing targeted campaigns to drive engagement and loyalty.•Culinary & Business Innovation: Led culinary innovation initiatives, working with Chef de Cuisines and Executive Chef David Falk to introduce new concepts, optimize kitchen workflows, and enhance dining experiences.•Experiential Design: Designed and implemented experiential marketing initiatives, including unique events, promotions, and in-restaurant experiences aligned with the brand's identity.

Or Yehuda, Israel, Il

As the Brand Manager USA at MyHeritage from September 2009 to April 2011, I played a key role in expanding the brand's presence in North America. MyHeritage solidified its position as a leading genealogy website with over 3 billion profiles and 100 million users during this period. The company was later named "Best Big Genealogy Website 2016" by Family Tree Magazine.Key Contributions:•North American Ad Strategy: Developed and executed targeted advertising strategies, significantly increasing user acquisition and engagement during a challenging economic period.•Community Relations Development: Built and managed relationships with key community stakeholders, enhancing user experience and fostering a strong sense of community.•Content Generation: Created compelling content that supported MyHeritage's messaging and objectives, contributing to user retention.•Lead Generation: Implemented tactics to attract new users and convert them into loyal customers, driving growth despite the post-recession economic slowdown.•B2B Sales: Established partnerships that generated significant revenue and expanded MyHeritage's market reach.MyHeritage navigated post-recession market conditions during my tenure, which saw slower economic growth and changing consumer behaviors. Despite these challenges, we successfully grew the brand's presence and user base through innovative marketing and strategic community engagement.My role involved strategic planning and hands-on execution, ensuring our North American operations aligned with the global brand vision while addressing local market needs.

Paris, Fr

With more than 180,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services.Responsibilities: As an MBA curriculum intern, our team was tasked to assess the French government's multi-channel marketing strategy and provide oppurtunities for improved engagement with the public sector by increasing their access and comprehension of all federal and municipal services. This six-month project was rooted in global benchmarking research and presented to the government and international VCs for implementation.

New York, Ny, Us

Mercer is the world's largest human resources consulting firm. Headquartered in New York City, Mercer has more than 20,500 employees, is based in more than 40 countries, and operates internationally in more than 130 countries.Responsibilities:By Mercer London, our ESCP MBA team was tasked to initiate Primary and Secondary Research to determine the cause of general underperformance in Generation 'Y' recruits. Our research addressed the problems inherent to corporate recruitment and the implications of social culture and mores on Generation Y candidate's job selection and retention.

Fr

Political internship for the lower house of the French bicameral Parliament.

Cook / Intern at Le Français under chef Roland Liccioni. 4 stars by Chicago Tribune, deemed "Best Restaurant west of Paris" by NYTimes.

International Mba, International Business

Certificate In Disruptive Strategy

Bachelors, International Relations, French Language & Linguistics