Striving to deliver growth for my clients through strategic media planning and consulting. Expertise in TV campaigns development on a national level, for public TV of the SRG SSR group (SRF, RTS, RSI).Agile portfolio management. Relationship and budget management. New customer acquisition.

Portfolio management and development. Establishment of a long-term relationship for a common success. Products: advertising for public TV (SRF, RTS, RSI) and private channels (TF1, TMC, TFX, Swiss1, TRC, TRC Romandie).Clients sectors: cars, FMCG, furniture, medias, NGOs, online banking, optical, real estate, tourism, etc.

Sales strategy development and implementation, business and partnerships development, sales techniques and negotiation, portfolio management and new customers acquisition, leads generation, CRM. Online and Offline marketing tactics development and deployment.Ecocook® is a sustainability certification program dedicated to the food sector, which offers to improve environmental and social performance, reduce costs and guarantee sustainable practices on every operational and managerial level.

Strategic planning and implementation for "Family" segment. Elaboration and implementation of all promotions targeting families.Selected highlights:• Sustained segment sales of CHF 250 million (35% contribution to company sales) during the years 2015-2018 despite a highly competitive environment.• Conceptualization and launch of the new Happy Meal, with a fruit as healthy component. • Successful conceptualization and implementation of a new digital solution for the management of birthday parties.

Elaboration and execution of the annual food marketing plan. Development of marketing concepts, from strategy to implementation for all Swiss restaurants, including new product development.Selected highlights:• Definition and implementation of the 2011-2016 Chicken strategy achieving a sales increase of 15%.• New platform/brand introduction (including product development) and roll out: McWrap, Les Frappés and seasonal Sundaes. • Design and lead of over 40 national food promotions, timely and respecting the budget constraints, such as Swiss Weeks, The M from McDonald’s, Chicken Weeks, Cheese Weeks, McBaguette, Ciabatta Grande Variations and McFlurry Festival.• Contribution to digitalization with the launch of digital ordering terminals “Easy Orders” nationwide.

In charge of the local and regional marketing, including sponsoring and events. Development and implementation of strategies to boost sales.Selected highlights:• Development of 50 different leaflets / fidelity cards with couponing across Swiss cantons responding to local challenges.• Establishment of directional signage (local billboards for each store).• Definition of the communication plan for the successful opening of a new store in Etoy VD.• Long-term sponsorship between McDonald’s and Lausanne Hockey Club (LHC), in 2001.

Marketing course

Management and development of a portfolio of advertisers. Negotiation and advices on print advertising and on the content/creative aspects of these ads -> field staff

Sales of print ads for special thematic pages/columns -> customer acquisition and telesales

Management and development of a portfolio of local clients for regional newspapers -> internal services

Administration management of print campaigns for the "Touring" (GE/FR/IT) newspaper.