Tech savvy executive embracing technologies to transform worldwide companies- data strategy, organisation and process for business- digital transformation and organisation- media and digital media transformation- ecommerce and CRM design and implementationI created my first website for Michelin’s Undercarriage Division in 1996. Since then, I never stopped working into the digital and technological field.During my various experiences, I learnt to drive change through technologies within big international companies and reinvent marketing in the digital age.I have a deep understanding of ecosystems in technology, data, media, content and creative fields. I own the magic recipe to bring together high end expertises to build innovative strategies and projets.I have the capacity to spot and attract rare talents and build effective and collaborative teams.I believe that Technological Transformation is mainly a cultural challenge because expertise is not enough. The key success factors are trust, collaboration mindset and goodwill.Today I embrace the new data challenge. Reinventing bonds between marketing and IT, leading the Big Data transformation through agile project developpment.