Drive the expansion and growth of BestPlace, positioning it as the Leading global Geotech Store DNA Platform for impulse FMCG companies.

Manage the fastest growing private 100% online university of Spain (Universidad Internacional de Valencia). Leading a diverse board of 8 directors both from academic background as well as business (Dean, secretary, finance, Marketing, Sales, Customer experience, HR, Business development).ACHIEVEMENTS: Doubled the turnover and EBITDA in less then 4 years making it a 130 Million businessCurrently the university has: -more then 26 000 students and 130Mio € Gross revenue… Show more Manage the fastest growing private 100% online university of Spain (Universidad Internacional de Valencia). Leading a diverse board of 8 directors both from academic background as well as business (Dean, secretary, finance, Marketing, Sales, Customer experience, HR, Business development).ACHIEVEMENTS: Doubled the turnover and EBITDA in less then 4 years making it a 130 Million businessCurrently the university has: -more then 26 000 students and 130Mio € Gross revenue (x2 since 2020)-More then 103 oficial masters and Bachelor degree-2100 teachers. -29% internacional students (x2,5 in last year) Show less

Launch of the first social APP for veterinary and Petowner.www.petflixapp.com

Develop mid-to-long-term commercial strategies for the Kellogg´s Southern Europe Region (Spain, Italy, Portugal) to grow the snacks & breakfast business by 25% by 2022 (today a business of 300 Mio€). Team of 19 people between Italy and Spain. ACHIEVEMENTS:Back to growth in all 3 categories & countries in net sales & profitability (+5% /+2pts €Kg)• Pringles: High single digit growth driven by multichannel strategy focusing on out of home.• Savory snacks: Re-dynamization… Show more Develop mid-to-long-term commercial strategies for the Kellogg´s Southern Europe Region (Spain, Italy, Portugal) to grow the snacks & breakfast business by 25% by 2022 (today a business of 300 Mio€). Team of 19 people between Italy and Spain. ACHIEVEMENTS:Back to growth in all 3 categories & countries in net sales & profitability (+5% /+2pts €Kg)• Pringles: High single digit growth driven by multichannel strategy focusing on out of home.• Savory snacks: Re-dynamization of the business (+ 40% in 2 years).• Cereal: Back to growth in SE driven by Italy (+3%in vol / +0,7pts share). Show less

Lead and implement the commercial strategy for our breakfast business in Iberia (70 Mio €).ACHIEVEMENTS• Increase profitability of cereals after 5 years of continuous decline(1,5pts GP €/Kg).• Definition and deployment of a commercial playbook for sales & marketing teams.• Key enabler in the successful integration of new ways of working across Italy and Iberia after combining both countries organization into one unique Southern Europe cluster.

Build a new, strong and unique own Private Label for kids for the European market, to win over families with kids and multiply by 3 the turnover.”ACHIEVEMENTS• Creation of the new brand equity and brand identity.• Launch of a range of 200 SKUs covering key kids markets.• New improved recipes (blind test result = main national brand)• Communication Tool Box • Strong Innovation Strategy (pipeline with 54 concepts cross categories)

Develop and implement a new growth model to recover lost leadership on the dessert categoryACHIEVEMENTS• Sales (+12%), Turnover (+7%), Share (+3 pts), Penetration (+7 pts)• New brand equity focusing on core consumer (Teens).• New communication campaign (online and offline). • Innovations: Danet Krujit con Oreo(cobranding Kraft)/ Danet con Galleta/ Danet Duo

Develop innovations for the Senseo machine with international business potential in Europe and United states from concept & food development to marketing launch plan.ACHIEVEMENTSDevelopment and launch of 5 successful innovations : • 3 break-through innovation (Senseo Cappuccino, Senseo Espresso, Senseo Café Choco).• 2 line extensions (Senseo Sevilla, Senseo Forbiden Fruits)