Sebastien Simard Email and Phone Number

• Make sure that our practices in product management and product design meet the best standards.• Help our product management and product design team deliver coherent and remarkable experiences that meets our users and business goals.• Actively participate in the strategic planning process of the organization.

Managed PlayNetwork’s suite of products for large enterprises.• Managed Apple Music for Business product suite, from its concept until it has been sold.• Defined product vision and strategy for PlayNetwork whole product ecosystem.• Analyzed how people use our products and find creative ways to meet their unmet needs.• Digged for insights, collaborating with world leading brands to deliver best-in-class products that engage their audiences in shared spaces or with music.•… Show more Managed PlayNetwork’s suite of products for large enterprises.• Managed Apple Music for Business product suite, from its concept until it has been sold.• Defined product vision and strategy for PlayNetwork whole product ecosystem.• Analyzed how people use our products and find creative ways to meet their unmet needs.• Digged for insights, collaborating with world leading brands to deliver best-in-class products that engage their audiences in shared spaces or with music.• Created business cases for features.• Managed and communicated the product roadmap for all products used by our "Large Enterprises" clients, which includes music programming and reporting softwares, players, applications (iOS, Android, Linux et MacOS).• Built great products with coherent, simple and elegant experiences with a team of extremely talented designers, analysts and developers.• Made sure roll out and day-to-day usage of new features go smoothly, working with Marketing, Sales, Operations and Customer Support. Show less

• Lead the strategic planning process and follow-ups for some major Nurun's accounts.• Craft integrated digital experiences using design thinking approach.• Help global brands in the management of their digital ecosystem and digital transformation process.Some clients : Fiat Chrysler Canada, WSP International, Ville de Montréal, Garnier Canada, Michelin Canada, BF Goodrich Canada, …

Marketing aspect of eCommerce (Bacc)

• In charge of the global offering in strategy, UX, data analysis, social media management and content management.• Managed a team of staff and freelancers in strategic planning, user experience, content, digital media, search engine marketing and optimisation and traffic analysis.• Created and deployed multiple integrated marketing strategies for many national accounts.• Has been involved in business development activities.Some clients I had the pleasure to work with:… Show more • In charge of the global offering in strategy, UX, data analysis, social media management and content management.• Managed a team of staff and freelancers in strategic planning, user experience, content, digital media, search engine marketing and optimisation and traffic analysis.• Created and deployed multiple integrated marketing strategies for many national accounts.• Has been involved in business development activities.Some clients I had the pleasure to work with: Champion Canada, Hanes Canada, Desjardins, Novipro, Olymel, Lafleur, Cascades Groupe Tissu, 24h de Tremblant, Fromagerie Bel, … Show less

• Defined and refined the agency's approach for projects requiring analysis, strategic planning, development of the user experience and brand and marketing planning. • Ensured of the constant improvement of processes (creative, business analysis and development).• Crafted the business plan and wrote down a patent for a novel form of mobile advertising (at the time).• Worked with account directors to gain agency's most important clients.• Led multiple strategic planning including… Show more • Defined and refined the agency's approach for projects requiring analysis, strategic planning, development of the user experience and brand and marketing planning. • Ensured of the constant improvement of processes (creative, business analysis and development).• Crafted the business plan and wrote down a patent for a novel form of mobile advertising (at the time).• Worked with account directors to gain agency's most important clients.• Led multiple strategic planning including rebranding for businesses in multiple industries.• Conceived and deployed many marketing campaigns for businesses.• Managed the evolution of our CRM software.Some clients: Les Restaurants Eggsquis, Cardio Plein Air, AFT, Courtika, Spa Nordic Station, Simco Technologies, BrioRH, Les Films Sévilles, NRJ, RougeFM, ... Show less

● Interactive marketing (MBA)● Ecommerce project conception (MSc in Ecommerce management)