Líder del área de marketing, gestionando la estrategia, el desarrollo y la ejecución de todas las campañas para atraer y fidelizar clientes tanto en B2C como en B2B.

• Responsible for the development of new projects in the company's marketplace, launches of new products for the benefit of final users.• Development and coordination of different campaigns with companies and affiliated restaurants in order to build customer loyalty and generate a better experience. (discounts, samplings, redemptions)• Planning of high impact digital and traditional strategy for our clients and affiliates in all our channels.• Manage and analyze indicators such as new users, recurring users, open rate of communications, ROI• Responsible for the sale of advertising space to restaurants and companies on our platform

• Manage the marketing strategy in social networks (Facebook, Instagram, Spotify and Blog)• Establish business relationships with top restaurants in the country.• Management of digital marketing KPIs: users reached, new users, number of interactions.• Lead the #YoConsumoLocal campaign with more than 100 restaurants, generating the purchase of gift cards by final customers, giving restaurants economic sustainability in times of pandemic.

• Monitoring and increase of the client portfolio such as Mass Consumption companies, Petroleum companies, Mining companies, among others.• Responsible for the sale of products by catalog.• Post-sale monitoring.• Responsible for negotiating with customers and suppliers.

• Creation of visuals for exhibitions to internal clients.• Support in recognition events.• Brand management in social media (Facebook)• Responsible for the impact review of the Ferreyros brand, Ferreycorp and other subsidiaries in print and digital media.