- Worked together with different departments: business, sales and marketing.- Optimizing campaign performance and efficiency, analysing data and reporting on KPIs.- Managed CRM funnels from its origin, understanding business needs and identifying opportunities.- Identifying the value of different client segments to incorporate into your lead generation ROI targets.- Improved and optimized performance results within Google Ads, Meta (Facebook and Instagram), Microsoft Ads, LinkedIn Ads, Pinterest Ads and TikTok.- Driving traffic to the company website by managing marketing campaigns to acquire new leads (focus on paid tactics).- Team Management.

- Worked in several industries, such as: Education, Fashion & Beauty, Sports and Pharmaceutical.- Managed large budgets (up to 3 million).- Lead brand strategies and planning.- Improved and optimized performance results within Google Ads, Meta (Facebook and Instagram), Microsoft Ads, LinkedIn Ads, Pinterest Ads and TikTok.- Experience with Hubspot.- Trained junior and scholarship employees.- Advance knowledge of GTM, GA, Data Studio, Merchant Center and external tools, such as Supermetrics.

- In charge of Google, Microsoft Ads, Facebook & Instagram Ads and Pinterest Ads accounts for the United States, Canada, Portugal, Spain, France, Italy, Germany, Austria, Switzerland, Belgium, UK, Ireland, Netherlands, Poland, Sweden, Norway, Finland, Denmark, Australia and New Zealand.- Team Management: Social Media, Influencer Marketing, Performance, Email Marketing, Graphic Design and Product Feed (Google and Microsoft Merchant Center). Total of 9 people.- Coordination with the sales team in order to discover opportunities in the market and increase revenue.- Study, planning and optimization of Shopping, Search and DSA campaigns with different bidding strategies: CPA, Target ROAS, ECPC and Smart Bidding.- Coordination with external companies to diversify acquisition channels (Criteo, Carts Guru).- Analysis of acquisition channels and conversion funnel with Google Analytics: set up, coordination and follow-up- Results: increased gross profits by 10% per month, decreased investment in advertising and increased revenue, increased ROAS by 50%, increased CRO, among others.

In La Maravillosa Agency I am in charge of the Digital Marketing management of more than 20 clients from different market sectors.Responsibilities:● Generation of new leads for the agency through SEM, SEO and Social Media Content strategies.● Planning, structuring and implementation of campaigns in Google Ads.● Analysis, monitoring and optimization of Google Ads campaigns.● Coordination with the programmers team for the correct labeling of the sites and the definition of objectives (Google Tag Manager & Google Analytics).● Strategy implementation and SEO optimization On and Off page.● Constant contact with Google representatives.● Promotion of links and relationships with external and internal stakeholders of the agency.● Medium, short and long term strategy planning according to customer requirements.● Proposals for optimization of web pages and landing pages to improve the processes of acquisition, retention and conversion of users.● Coordination with the Social Ads and Content Management team to establish coordinated strategies.

Key Responsibilities:● Launching and development of Google Ads, Facebook and Instagram Ads campaigns● Ensure high quality campaigns, whilst working with low budgets● In charge of Mobile Marketing and e-mail campaigns● SEO optimization.● Web UX optimization.● Defining the overall online strategy● Coordinate online and offline campaings in order to achieve customer loyalty● Coordinate teams and 3rd parties (B2B) to enable successful launch● Analyze results and promote imporvements in the online strategy and in other areas of the company

Key Responsibilities:● Manage audiences across Team Messi’s platforms: Facebook, Twitter and Instagram.● Implement and optimize all the traffic driving output from Facebook, Twitter and Instagram.● Monitor, analyze and react to live social analytics.● Provide daily, weekly and monthly reports on performance.● Deliver platform specific content and publishing plans.● Work with the video and editorial teams to ensure the entire social content is high quality and in linewith the Team Messi tone of voice.● Play a role in brand innovation, presenting ideas on how we develop and deliver Team Messi.● Analyze market trends and competitors and make recommendation to help shape the Team Messisocial strategy.

Key Responsibilities:• End to end implementation of social media strategies to launch various sporting campaign(Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, LinkedIn and Vine).● Coordinate teams and 3rd parties (B2B) to enable successful launch.● Content management: creating and updating news on the club’s social media channels.● Ensure high quality campaigns, whilst working with low budgets.● Analyse of campaigns performance and action plans.● Run new campaigns with advertising tools.● Develop brand positioning and aesthetic guidelines.● Measuring social media activity.● Responsible of marketing strategies with outside stakeholders (B2B).● Head up Communications team.

Key Responsibilities:● Responsible for online communication clients Visa Argentina, GDF Suez (Chile) and Rhuo Group(Argentina) across digital platforms.● Support Account Directors and strategic Planners on day-to-day responsibilities.● Handle assigned projects in timely/efficient manner.● Collaborate with clients and brands to develop new projects.● Work closely with the other Institution Teams to ensure information flows across disciplines.● Cover sporting events as a journalist.

● Road Manager for “Liverpool Beatleweek".● Ongoing dialogues with sound engineers, lighting technicians, managers in setting up and running shows.