Sébastien Dubois Email & Phone Number

Vancouver, British Columbia, Canada

Responsible for providing leadership and strategic oversight of Destination Canada’s leisure travel, business events and research partnerships, as well as develop global partnerships with select consumer lifestyle brands based in Canada. Working closely with other leaders in the organization to ensure a holistic and integrated partnership strategy is presented to partners in order to maximize return on investment and efficiencies, so that we collectively support and restart the visitor economy from our leisure and business travel segments.Worth mentioning achievements:May 2020. Following COVID-19 my team and I have worked with teams internally and Destination Canada and consulted with the Provincial and Territorial marketing organizations to develop a new partnership model that led to the distribution of $31.4M over 18 months to support partners with their domestic campaigns and support the tourism industry. June 2020. Due to COVID-19, Destination Canada paused all International marketing and pivoted to Domestic marketing, my team and I worked with the Provincial and Territorial market organizations to create a program to support Canadian travel agents including: webinar training sessions (15), development of a resource landing page for industry, as well as partnered with Leisure and Travel Show to create opportunities for the industry to sell to both travel agents and consumers.June 2021. Led a project making it Easier for Canadians to Explore Canada while Supporting our Industry. As part of our efforts to support the tourism industry and ensure Canadians are aware of the world-class experiences on offer across the country and inspired to book their holidays in Canada, we have launched a new portal generating leads to our industry partners from our consumer website.

Vancouver, Canada Area

As part of my position at Tourism Vancouver, I sat on the board of the Pacific Rim Cruise Association (PRCA). Through the years, the roles rotated and I found myself acting as Treasurer, Vice Chair, and Chair. This was a great experience all around.

Vancouver, Canada Area

During my 3+ years at Tourism Vancouver, I had the honor to represent and introduce hundreds of members to travel trade partners located in the USA, Mexico and Brazil. As a sales and market development manager for the Americas my key responsibilities were: •Establish and nurture cooperative working relationships with key travel trade customers, potential clients, and other stakeholders to develop, enhance and grow Vancouver’s share of the market.•Identify and assess opportunities in assigned marketplaces through the development of an annual Business and Market Development Plan•Qualify and work collaboratively on mutual business objectives with industry partners including air carriers, Destination Canada, Destination British Columbia, Vancouver Airport Authority, Vancouver Hotel Destination Association and Destination Marketing Organization (DMO) partners such as Tourism Whistler and Tourism Victoria to maximize investment and impact in the market •Educate customers on local tourism products and services by delivering destination training presentations through direct on-site training, training workshops and live webinars. Select and host key accounts on familiarization tours allowing them to gain product knowledge and then enhance their sales. •All aspects of budget preparation, expenditures, monthly monitoring and year-end accountability as well as managing the relationships with co-investors.

Vancouver, Canada Area

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.I am proud I was involved in the creation of the first Canadian chapter: HSMAIBC

Vancouver, Bc

The Market Manager’s primary responsibility is to onboard, develop and maintain a high-quality portfolio of hotel and property products for Expedia. On a day to day, as a market manager I was developing and maintaining strong partner relations by providing relevant data insights and superior support services to hotel groups (revenue management advice and marketing opportunities for all Expedia brands sites).From time to time, I would also represent Expedia. in the local market, build Expedia's company profile with key local influencers (e.g. tourism bureau, hotel association, etc.) and provide expertise to the local industry.The Market Manager ensures that the Expedia Group brands’ global customers always find the most suitable property for their dream trip wherever they want to go, and that hotel partners can effectively, efficiently and throughout the year, reach Expedia Group’s full breadth of global traveler demand.

Vancouver, Canada Area

This one-year contract, covering for a maternity leave, at Destination British Columbia was a great experience allowing me to connect with piers at destination marketing offices all over Canada. As a Market Development Manager my key responsibilities were to:•Manage all aspects of marketing and sales activities for the USA and Mexican markets, including identification of new product opportunities, travel trade development & promotions, Spanish language publications, special events, sales missions, online marketing & website development, key client development, media and public relations activities.•Identify growth and revenue opportunities through channels such as OTAs, luxury operators, adventure operators and consortia.•Manage a team of regular and contracted staff, both in Vancouver and internationally based. Provide mentoring and coaching for staff, and implement performance management, career growth, etc.•Liaise and collaborate with multiple internal Destination British Columbia stakeholder teams, including Marketing Communications, Travel Media Relations, eMarketing, Research, Strategy and Policy, Tourism Partnerships and Partnership Marketing.

Vancouver, British Columbia, Canada

* Managing relationships with key accounts to increase revenue.* Identifying business opportunities in key markets, contracting and explaining best practices to maximize revenue.* Launching new products and services to existing partners.* Working with marketing and merchandising teams to maximize visibility of my destinations and therefore increase bookings.* Leveraging existing relationships with CVBs and DMOs to help driving more business to key markets.* Sharing best practices with team members to help everyone reaching their goal.

Based In Vancouver, British Columbia, Canada

* Maintained existing and developed new relationships with key wholesale accounts from Canada, USA, Mexico and Brazil to ensure and maximize exposure, therefore increasing Whistler’s market share and revenues for the hotel partners.* Initiated and coordinated marketing coop between hoteliers, Tourism British Columbia, and the Canadian Tourism Commission to better convert sales for the hoteliers.* Organized and directed sales missions; often with key members (hoteliers and activity providers).* Provided training to sales staff at several tour operators on how to market Whistler and its many product offerings.* Selected people for familiarization tours then organized and led the tour with activities, meals, and sight inspections.* Attended several tradeshows on annual basis, including: Rendez-Vous Canada, Mountain Travel Symposium, National Tour Association, American Bus Association, Conozca Canada.

Vancouver, British Columbia, Canada

* Managed key wholesale accounts to increase overall revenue and generate incremental revenue for 17 destination resorts and lodging properties (Canada 4, USA 12, France 1)* Leveraged relationships to increase sales by 80% with Online Travel partners over two years* Acted as a liaison between individual resort sales teams and key wholesale accounts to maximize revenue and promotional opportunities* Pursued new International market opportunities for the complete portfolio of Intrawest Resorts through representation in key industry trade shows such as: Pow Wow (US), World Travel Market (UK), ITB (Germany,) Conozca (Mexico), Mountain Travel Symposium

Tremblant, Quebec, Canada

* Represented product line to Canadian, US, and British wholesalers* Developed relationships with new wholesalers and get them to include Tremblant in their product line to increase the resort presence in these markets* Trained Tour Operator staff using brochure, maps, and PowerPoint; teaching them how to sell the resort most effectively leading to increased sales for Tremblant* Developed and strengthened relationships with in-resort Tour Operator representatives and assembled a sales guide to help them increase their mountain product sales* Assisted partners during consumer ski shows to generate interest into the destination, for example the Toronto Ski Show and Skican road show series for Group Organizers

Based In Montreal, Quebec, Canada

* Learned about a destination regarding all aspects that could interest a tourist – geography, history, culture, economy, politics, way of living, etc* Lead groups of 45 travelers for 7 – 12 days in Québec, Ontario, Louisiana, Florida, North Eastern USA, and South Western USA. Narrated the tours and handled guest issues from end to end* Coordinated the daily schedule between the guests’ itinerary, travel routes, restaurants, and visits; as well sold optional activities to enhance the guest experience* Represented the company in French Polynesia for 6 weeks in 2000