Sebastian has more than 30 years of experience in business strategy, marketing innovation, digital and brand marketing with hands-on experience in planning and development, audience and marketplace insights, positioning, message frameworks, and creative execution.As the lead for Agape since 1998, he has shaped the agency’s strategy and focuses on delivering value to clients with sharp and deep insights. In addition, he manages operations, and new business development, fosters client relationships, and consults on marketing and business strategies.Working with clients and partners across different industries from large SMEs to MNCs, from branded products and services to new start-ups, Sebastian has demonstrated great width and depth to manage and deliver with utmost professionalism and passion.He believes that Marketing lies not in concept development but in getting the human insight spot-on with effective storytelling ability. Delivering value to clients with sharp insights garnered from his deep understanding of markets and audiences, he continues to elevate brands through creative positioning and messaging frameworks. This approach shapes the core values and works of Agape, guiding the team in the curation of creatives that overcome marketing and business problems.Always attuned to the pulse of the marketplace, he hopes the learning from his EMBA experience will put him in great stead as he ventures into the technology start-up arena and any possibilities that combine Business, Technology, and Design as one.