I lead a talented team in producing cutting-edge thumbnail designs tailored specifically for top esports YouTubers. With a keen understanding of the gaming and esports industry, I collaborate closely with content creators to conceptualize and execute thumbnail strategies that maximize click-through rates and enhance brand recognition.

I'm decided setting up a creative agency focusing on being the new alternative to using unreliable freelancers & hiring full-time designers that don't have optimal use cases. It was a slow burner, and I was taking the time needed to research best practices & strategies to ensure success. I have decided to move to a project that I feel involves more work I enjoy.

My time at 0x Labs was spent researching & developing the most optimal Social Media strategy to launch the company into its startup success. I setup a foundation for content delivery, using different platforms to streamline our process. I wrote a social guideline so our content kept consistent and a similar feel throughout all of our platforms. I looked at how platforms differ in the crypto space, and how we should diversify our content based on the platform we are posting on.

Similar to my later career at 0x Labs, this role was focused primarily on research & structure building to ensure the future consistency and success of the team's social media.